Arnon Media Marketing Branding and Advertisements Review Magazine - August 2021

In this issue

We are now facing the second wave of Covid 19. The only good news is that vaccination is in progress and we all can hopefully get it soon. Keep yourself and your loved ones safe until then. There is no doubt that Covid 19 had shattered most industries. Our signage industry is no exception to it. When industry showed signs of revival then came the second wave. Most states imposed lockdown to control the spread of the disease. Again our industry got affected. Earlier we had requested the state government for permission to visit the unit in two days and to run the machinery during the lockdown. However no permission was granted to us. Things are no better in the second wave of Covid 19 too. Although we have requested for permission to the new minister in a memorandum submitted, there is no reply from their side. Another thing we want to bring into your attention is the flex ban imposed by the Kerala state. Now when the flex ban is in effect and all units under SPIA (Signage Producers Industry Association) had turned into eco-friendly and recyclable materials for printing, many advertising agencies operating from outside Kerala are still using the banned flex. Corporate groups are largely their customers. While we still continue to not use the flex, agencies from outside Kerala are using them in the state freely. State owned enterprises Kerala Bank, KSFE are also among the establishments which use the banned flex for advertising.