Arnon Media Marketing Branding and Advertisements Review Magazine - April - May 2019

In this issue

ay marks one month after the beginning of yet another financial year. This financial year like any other year is looked upon eagerly by the advertising industry especially the OOH industry. For Kerala, it is something which really counts as the devastating floods of last year had almost affected all the industry. What do OOH players of the state expect this financial year? Also, since it is the month on which the Lok Sabha elections take place, will it bring any change in the otherwise stagnant OOH sector owing to flex ban in certain states? Will the new eco-friendly and biodegradable media make
an impact? The months ahead will give the answers. The cover story of this issue deals with the prospects of advertising industry in the new financial year.
Transit advertising is gaining more and more popularity. From airports to bus shelters, most places of transit advertising are witnessing rising demands by corporate to local brands. We have two stories in this issue covering airport advertising and bus branding in Mumbai. The advantage of transit advertising is that
it delivers to a varied audience. It also offers flexibility of ad size and location.
This issue we have also included an article
on Q-Print Media, the innovative eco-friendly and biodegradable medium for digital printing that can replace harmful PVC flex. In the last issue we had introduced Bohar Media, another eco-friendly medium to the knowledge of our readers. It is good to note that there are more and more companies coming forward with alternatives to harmful PVC flex and helps the digital printing industry to deliver in a new
way. Q-Print Media can be used in the existing digital printing machines and is a boon to the advertising industry. We hope the new initiatives to continue and the industry welcome them for a green tomorrow.
There are many more articles for our readers to explore. As always, happy reading...