Arnon Media Marketing Branding and Advertisements Review Magazine - August 2019

In this issue

We have heard quite a lot about Karnataka
flex ban. Karnataka Association of Signage
Industry (KASI) is doing their bit about saving
the livelihood of many people associated with
the signage industry of Karnataka. Ravi Nagaraj,
General Secretary, KASI talks about the efforts
by the association to safeguard the interests of
people associated with the industry.
One of the main attractions of this issue is the
story on Rareform bags. What’s special about
the brand is that they make use of used vinyl for
the production of bags suited for various needs.
It is a great way to care about the environment
as they reuse the vinyl to something attractive
and useful. Entrepreneurs from our country
can also try a hand in it which could reduce the
impact of PVC flex or vinyl on environment.
An article on the advantages of bus shelter
branding in Mumbai could provide deep insights
about the way advertisers capture more attention
of the busy life of Mumbaikars. Another article
on the growing popularity of gantry advertising
in South Indian state Chennai is also worth
mentioning.