Arnon Media Marketing Branding and Advertisements Review Magazine - November - December 2019

In this issue

PVC Flex ban continues to make news all over the country. The latest state to impose a ban on PVC Flex is Kerala. As always we want to make our idea clear on this- we are not against PVC Flex ban. We are against the way all these governments chose to impose this. When several organisations and agencies have proved that PVC Flex can be recycled, why are they so adamant to ban it? These issue’s cover story is an eye-opener on how flex ban will affect OOH and signage industry.
Transit advertising is one of the premium ways to advertise. In this issue we are looking at the opportunities of Chennai and Bengaluru International Airports. Advertisers and brands are ready to pump in more cash for this as the benefits and reach is also manifold. We have also got some exclusive images which prove the point.
There are also many more articles in
this issue. One article of this issue deals with the eco-friendly and biodegradable materials suited for printing on the
wake of PVC Flex ban. More and more companies are now coming with such materials and it is probably the way ahead for the OOH and signage industry.
An article on UV printing, Delhi Media Expo 2019 and the recap of the recent festival sales are worth going through considering the turbulent crisis faced
by the industry. Taking account of the marketing side, we have articles on
the importance of media planning and another article on mastering professional competence.
As always, we wish you a wonderful read!