Arnon Media Marketing Branding and Advertisements Review Magazine - October 2017

In this issue

The advertising and branding industry welcomes Diwali with a bang!
The festival of Diwali brings warmth and joyful moments in business and all sectors of life. It is a harvesting season for the media industry. As most companies make substantial sales volume during the festival season through media promotion and numerous offers to the public. We extend our greetings to all our readers and entrepreneurs on this auspicious occasion.
This edition brings you another set of wonderful articles that help you understand what’s happening in the advertising and branding industry. The cover story deals with the leading FMCG (fast moving consumer goods) companies in India. In a market dominated by MNC's, Indian companies are also showing steady growth. These companies engage in heavy branding activities by various means. From a festival of joy and victory, Diwali has turned into a huge event for big companies. Many believe that it is the best time for buying and gifting. Companies cash in this opportunity by announcing various offers and schemes including finance.
A well-defined media plan is the necessity for any branding activity. The article on Media Planning helps to deal with this activity better with a well-defined strategy. Reaching targeted customers through various advertising modes, the duration for each promotion activities is the highlight of this article. It is a must read for every organisation or even entrepreneurs who are planning to do promotional/branding activities through different media.
Digital marketing has become quite popular globally. Yet, we are not much adapted to this scenario. The article about digital marketing gives immense knowledge to promote your brands in this tech-savvy business profit and staff morale.