Arnon Media Marketing Branding and Advertisements Review Magazine - January 2018

In this issue

Lhe new beginning!
et us welcome the new year with more expectations and better prosperity. Arnon Media takes this opportunity to wish all our readers and well wishers a very thriving 2018!
The cover story of this edition deals with the new trends and the importance of branding in Shopping Malls. They have become the new age public spaces and now brands need to brand constructively to enhance their product potentiality and its availability. They have become the preferred venue for new product launches with celebrity presence and special shows. Ignoring shopping malls for branding will cause serious impact for brands in this competitive environment.
Adaptability has become one of the main features for any employee to sustain in the modern work culture. The article on adaptability clearly focuses on how adaptability plays a major role in organisation’s growth along with professional growth.
Article about bus branding in Bengaluru gives insights about how advertisers can tap the potentiality of branding in metro city. The fact that BMTC (Bangalore Metropolitan Transport Corporation) operates the highest number of Volvo buses by a public transport company in India and with the astonishing number of schedules and vehicles (on a single day around 6140 schedules with a eet of 6410 vehicles) provides ample opportunity for advertisers to reach their target customers in the nook and corner of the city.
The way LED Signage Boards revolutionised the advertising industry is quite unbelievable. It has almost become the norm of the day for advertisers to opt for LED signage boards with
its many features like durability, customer-friendly features and weatherproof. A story in this regard nds a place in this issue of Arnon Media.