CATEGORIES

The Hollywood Sign

HOW A TEMPORARY BILLBOARD FOR A HOUSING TRACT MORPHED INTO A SYMBOL FOR THE GLITZIEST CITY IN AMERICA.

2 mins read
ADWEEK
November 13, 2017

L.A. Brand Stars

FROM FAST FASHION TO JAPANESE CARS, HERE ARE THE WEST COAST MARKETERS YOU NEED TO KNOW. 

1 min read
ADWEEK
November 13, 2017

Why Hollywood And Brands Are On The Same Script

AS TECHNOLOGY EXPANDS PLATFORMS, THE CRAFT OF MAKING A FILM AND BRAND STORYTELLING INCREASINGLY SHARE CREATIVE FOCUS.

3 mins read
ADWEEK
November 13, 2017

Andrew McGovern

HOW GOOGLE STREET VIEW DRIVER NO. 6 REDIRECTED HIS CAREER PATH TO VR AND AR.

1 min read
ADWEEK
November 13, 2017

Spanish: The New Language Of Marketing

43 % of U.S. Hispanics aged 18–49 exclusively watch Spanish-language content.

3 mins read
ADWEEK
November 13, 2017

Why They Flew The Coop

EX-IPG SHOPS DAILEY AND TM SAY THE FUTURE OF CLIENT WORK IS INDIE.

3 mins read
ADWEEK
November 13, 2017

A&E's Retreat From Scripted TV Pays Off

THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.

2 mins read
ADWEEK
October 30,2017

The Importance Of Being Martha

SHE STARTED A HOME-EC RENAISSANCE, BUILT A MEDIA EMPIRE AND TAUGHT SNOOP HOW TO MAKE BROWNIES. SHE IS MARTHA STEWART, AND SHE’S STILL AS INFLUENTIAL AS EVER. 

9 mins read
ADWEEK
October 30,2017

China Calling

THE NATION’S POST- DESKTOP MOBILE-TO- OFFLINE GAME PLAN LEAVES NO ROOM FOR M2O DENIERS. 

3 mins read
ADWEEK
October 30,2017

Perceptual Competition: Threat Or Opportunity?

YOUR TRUE COMPETITORS MIGHT NOT BE WHO YOU THINK THEY ARE.

3 mins read
ADWEEK
October 30,2017

The Stranger Things Kids On How To Reach Gen Z

STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS. 

5 mins read
ADWEEK
October 30,2017

Karin Timpone

Hundreds of fans rocked out to Imagine Dragons on a Friday night in September at the new Marriott Marquis in Bangkok, with a live stream capturing the mix of power pop from the stage and band worship from the crowd.

3 mins read
ADWEEK
October 16, 2017

Jennifer Saenz

Back in August, The Spotted Cheetah roared into town and briefly reigned as one of New York’s hottest bistros.

3 mins read
ADWEEK
October 16, 2017

Alegra O'Hare

Three years ago, when Alegra O’Hare took the reins of Adidas Originals, the seminal German brand’s line of casual sportswear, she did what most senior-level marketers would: she decided to change everything. At least, that was her plan. Early on, she was in a focus group and, on a whim, asked the moderator to ask a participant, “What pisses you off about brands?” The man responded, “I hate it when they get stuck in their own paradigm.”

3 mins read
ADWEEK
October 16, 2017

Anna Wintour

When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence over a global industry that most CEOs could only dream of, a talent for raising awareness (and funds) that’s valued by everyone from museum curators to presidential candidates, and a knack for fostering talent that has launched the careers of power players in the magazine business and beyond.

9 mins read
ADWEEK
October 16, 2017

Reality Check

HOW BRANDS LIKE PATRÓN AND MTV ARE USING AR TO DRIVE ENGAGEMENT—AND MEASURING THE RESULTS.

4 mins read
ADWEEK
October 16, 2017

Murdoch's Bet On Business News Pays Off

A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.

2 mins read
ADWEEK
October 9, 2017

God-Is Rivera

AT VML, RIVERA HELPS FOSTER DIVERSITY INSIDE THE AGENCY AND AMONG CLIENTS.

1 min read
ADWEEK
October 9, 2017

Swarovski

HOW AN INDUSTRIOUS AUSTRIAN LAD WOOED HOLLYWOOD AND BIRTHED AN EMPIRE OF BLING.

2 mins read
ADWEEK
October 9, 2017

Returning Shows Get Extreme Makeovers

KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.

3 mins read
ADWEEK
October 9, 2017

Bombay Sapphire

HOW A NEW YORK ADMAN AND A FRENCH EXECUTIVE MADE AN ENGLISHMAN’S GIN RECIPE INTO A LEGEND.

2 mins read
ADWEEK
October 2, 2017

Ecommerce Is The New Box To Check

AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING?

4 mins read
ADWEEK
October 2, 2017

No Substitute For Experience

REFINERY29’S LIVE EVENT FRANCHISE 29ROOMS PUTS ATTENDEES AND BRANDS AT THE CENTER OF CREATIVE ENGAGEMENT.

3 mins read
ADWEEK
October 2, 2017

The Cult Of Sarah

Why the inimitable Sarah Paulson is the future of TV.

10+ mins read
ADWEEK
October 2, 2017

Whitney Robinson

THE NEWLY MINTED ELLE DECOR EIC BRINGS AN INSTAGRAM- TRAINED EYE TO A BELOVED FRANCHISE.

4 mins read
ADWEEK
September 25, 2017

Q&A Tess Holliday

THE MODEL AND ACTIVIST TELL US WHY BRANDS NEED TO BE MORE INCLUSIVE. 

8 mins read
ADWEEK
September 25, 2017

Can Watson Crack The Case?

WITH THE LAUNCH OF A NEW AD DIVISION, IBM PROMISES TO BRING NEXT-LEVEL AI TECHNOLOGY TO MARKETERS.

10+ mins read
ADWEEK
September 25, 2017

Why Generosity Is Your Most Important KPI

THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’ 

3 mins read
ADWEEK
September 25, 2017

‘Watch What Happens After'

BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.

2 mins read
ADWEEK
September 25, 2017

Big Bang's Big Prequel

AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.

3 mins read
ADWEEK
September 25, 2017