The Hollywood Sign
HOW A TEMPORARY BILLBOARD FOR A HOUSING TRACT MORPHED INTO A SYMBOL FOR THE GLITZIEST CITY IN AMERICA.
L.A. Brand Stars
FROM FAST FASHION TO JAPANESE CARS, HERE ARE THE WEST COAST MARKETERS YOU NEED TO KNOW.
Why Hollywood And Brands Are On The Same Script
AS TECHNOLOGY EXPANDS PLATFORMS, THE CRAFT OF MAKING A FILM AND BRAND STORYTELLING INCREASINGLY SHARE CREATIVE FOCUS.
HOW GOOGLE STREET VIEW DRIVER NO. 6 REDIRECTED HIS CAREER PATH TO VR AND AR.
Spanish: The New Language Of Marketing
43 % of U.S. Hispanics aged 18–49 exclusively watch Spanish-language content.
Why They Flew The Coop
EX-IPG SHOPS DAILEY AND TM SAY THE FUTURE OF CLIENT WORK IS INDIE.
A&E's Retreat From Scripted TV Pays Off
THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.
The Importance Of Being Martha
SHE STARTED A HOME-EC RENAISSANCE, BUILT A MEDIA EMPIRE AND TAUGHT SNOOP HOW TO MAKE BROWNIES. SHE IS MARTHA STEWART, AND SHE’S STILL AS INFLUENTIAL AS EVER.
THE NATION’S POST- DESKTOP MOBILE-TO- OFFLINE GAME PLAN LEAVES NO ROOM FOR M2O DENIERS.
Perceptual Competition: Threat Or Opportunity?
YOUR TRUE COMPETITORS MIGHT NOT BE WHO YOU THINK THEY ARE.
The Stranger Things Kids On How To Reach Gen Z
STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS.
Hundreds of fans rocked out to Imagine Dragons on a Friday night in September at the new Marriott Marquis in Bangkok, with a live stream capturing the mix of power pop from the stage and band worship from the crowd.
Back in August, The Spotted Cheetah roared into town and briefly reigned as one of New York’s hottest bistros.
Three years ago, when Alegra O’Hare took the reins of Adidas Originals, the seminal German brand’s line of casual sportswear, she did what most senior-level marketers would: she decided to change everything. At least, that was her plan. Early on, she was in a focus group and, on a whim, asked the moderator to ask a participant, “What pisses you off about brands?” The man responded, “I hate it when they get stuck in their own paradigm.”
When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence over a global industry that most CEOs could only dream of, a talent for raising awareness (and funds) that’s valued by everyone from museum curators to presidential candidates, and a knack for fostering talent that has launched the careers of power players in the magazine business and beyond.
HOW BRANDS LIKE PATRÓN AND MTV ARE USING AR TO DRIVE ENGAGEMENT—AND MEASURING THE RESULTS.
Murdoch's Bet On Business News Pays Off
A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.
AT VML, RIVERA HELPS FOSTER DIVERSITY INSIDE THE AGENCY AND AMONG CLIENTS.
HOW AN INDUSTRIOUS AUSTRIAN LAD WOOED HOLLYWOOD AND BIRTHED AN EMPIRE OF BLING.
Returning Shows Get Extreme Makeovers
KEVIN CAN WAIT AND ONCE UPON A TIME HOPE CAST AND STORYLINE OVERHAULS WILL BOOST RATINGS AND WOO ADVERTISERS.
HOW A NEW YORK ADMAN AND A FRENCH EXECUTIVE MADE AN ENGLISHMAN’S GIN RECIPE INTO A LEGEND.
Ecommerce Is The New Box To Check
AMAZON HAS LED THE WAY IN TURNING WEB COMMERCE INTO AD SALES. CAN A BULK-GOODS STARTUP BE THE NEXT BIG THING?
No Substitute For Experience
REFINERY29’S LIVE EVENT FRANCHISE 29ROOMS PUTS ATTENDEES AND BRANDS AT THE CENTER OF CREATIVE ENGAGEMENT.
The Cult Of Sarah
Why the inimitable Sarah Paulson is the future of TV.
THE NEWLY MINTED ELLE DECOR EIC BRINGS AN INSTAGRAM- TRAINED EYE TO A BELOVED FRANCHISE.
Q&A Tess Holliday
THE MODEL AND ACTIVIST TELL US WHY BRANDS NEED TO BE MORE INCLUSIVE.
Can Watson Crack The Case?
WITH THE LAUNCH OF A NEW AD DIVISION, IBM PROMISES TO BRING NEXT-LEVEL AI TECHNOLOGY TO MARKETERS.
Why Generosity Is Your Most Important KPI
THROUGH OPEN AND SUPPORTIVE COLLABORATION, ‘THE IDEAL SOLUTION BECOMES CLEARER MORE QUICKLY.’
‘Watch What Happens After'
BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.
Big Bang's Big Prequel
AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.