Why Big Digital Video and TV Networks Are Partnering Up
The recent wave of programming pacts between the tv networks and big digital players has analysts wondering whether it’s the new normal or a culture clash waiting to happen.
With 5 TV Shows, Steve Harvey Is the King of Content
On the eve of the upfronts, the busiest man in TV talks about his five (yes, five) shows, what else he has in the works and Miss Universe.
How the Simpsons Have Stayed on the Air for 27 Years
On the eve of episode no. 595, a look at the show that gave us d'oh and then changed the world.
3 Ways the Ad Industry Can Embrace Emerging Tech
As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.
U.S. Women's Soccer Stars Set to Score Olympic-Size Endorsements
As they fight for equal pay, the stars of the U.S. women's soccer team are poised to land more endorsement deals after Rio.
YouTube Is Ready to Take on TV-Sized Budgets
Google plots a multipronged strategy - using talent like Rachel Levin - to make its video arm the biggest draw for TV dollars.
Want Your Ads to Engage Women? Empower Them
Online wedding startups are helping brides and grooms plan their perfect day
Behind the Brand: Girl Scout Cookies
They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year.
Why More Brands Are Embracing Plus-Size Models
Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.
These 18-Inch Dolls are a $600 Million Empire
Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.
Why Awards Are So Much More Than Trophies
It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people.
Upfront With Samantha Bee
‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’
6 Ways to Connect With Millennial Influencers
In order to relate to the many, one needs to influence the few with deep, socially responsible activations.
Who Will Be the Next Big Video Star?
Ahead of this year's NewFronts, a look at how four top digital video networks are attracting millennials and the content creators they want to watch.
Danielle Brooks on Broadway and Body Positivity
The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.
5 Reasons Marketers Have Overlooked Generation X
They're parents, homeowners and at the peak of their careers. So why have so many brands ignored Gen X? Here's five reasons why.
The March of The Chatbots
Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.
How Kylie Jenner Became a Millennial Icon
She's just 18, but could Kylie Jenner be the savviest of her famous older sister? Inside her hot media and retail empire, where millennial fans and brands want in.
The Confirmation of Kerry Washington
Scandal star Kerry Washington revives Anita Hill in HBO's Confirmation.
Under Fire From Washington, Pharma Is Fighting to Repair Its Reputation
As Washington considers limiting consumer pharmaceutical advertising, the industry tries to burnish its image.
Baseball Looks For Its Fountain Of Youth
Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime.
Mark Wahlberg Gets Real!
One of Hollywood’s biggest stars talks about burgers, building a studio and being Marky Mark.
How Agencies Are Fighting Back Against Talent Raids by Tech Firms
Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back.
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
Despite what you've heard, the social network that changed how we talk to each other is still at the party.
Need a Creative Breakthrough? How About A Hug
In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.
How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media
The Quantico star talks social media, die-hard fans and the changing face of television.
Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps
A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.
Inside the Relentless Marketing Push Behind Every Oscar Winner
A look inside Hollywood's run for the Gold and the marketing machinery behind it.
How Oscar Became Hollywood's Most Recognizable Leading Man
He's a trophy, a symbol and a legend. The story of Hollywood's original golden boy.
What's Being Done to Rein In $7 Billion in Ad Fraud?
There's plenty of blame to go around for how digital ad fraud became a monster. Here, some ways to beat it back.