CATEGORIES

Why Big Digital Video and TV Networks Are Partnering Up

The recent wave of programming pacts between the tv networks and big digital players has analysts wondering whether it’s the new normal or a culture clash waiting to happen.

9 mins read
ADWEEK
May 16, 2016

With 5 TV Shows, Steve Harvey Is the King of Content

On the eve of the upfronts, the busiest man in TV talks about his five (yes, five) shows, what else he has in the works and Miss Universe.

10+ mins read
ADWEEK
May 16, 2016

How the Simpsons Have Stayed on the Air for 27 Years

On the eve of episode no. 595, a look at the show that gave us d'oh and then changed the world.

3 mins read
ADWEEK
May 2, 2016

3 Ways the Ad Industry Can Embrace Emerging Tech

As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.

4 mins read
ADWEEK
May 9, 2016

U.S. Women's Soccer Stars Set to Score Olympic-Size Endorsements

As they fight for equal pay, the stars of the U.S. women's soccer team are poised to land more endorsement deals after Rio.

4 mins read
ADWEEK
April 25, 2016

YouTube Is Ready to Take on TV-Sized Budgets

Google plots a multipronged strategy - using talent like Rachel Levin - to make its video arm the biggest draw for TV dollars.

10 mins read
ADWEEK
May 2, 2016

Want Your Ads to Engage Women? Empower Them

Online wedding startups are helping brides and grooms plan their perfect day 

3 mins read
ADWEEK
April 25, 2016

Behind the Brand: Girl Scout Cookies

They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year. 

3 mins read
ADWEEK
April 25, 2016

Why More Brands Are Embracing Plus-Size Models

Marketers are embracing plus-size models as body-positive selfies and hashtags storm social media.

3 mins read
ADWEEK
April 25, 2016

These 18-Inch Dolls are a $600 Million Empire

Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.

3 mins read
ADWEEK
April 18, 2016

Why Awards Are So Much More Than Trophies

It's not about winning, it's what comes before and after winning that moves us forward: the risk, the drive, the culture, the people. 

3 mins read
ADWEEK
April 18, 2016

Upfront With Samantha Bee

‘I can’t thank the celestial lords and ladies enough for the gift of this election season. It’s been incredible.’

5 mins read
ADWEEK
April 18, 2016

6 Ways to Connect With Millennial Influencers

In order to relate to the many, one needs to influence the few with deep, socially responsible activations.

3 mins read
ADWEEK
April 11, 2016

Who Will Be the Next Big Video Star?

Ahead of this year's NewFronts, a look at how four top digital video networks are attracting millennials and the content creators they want to watch.

9 mins read
ADWEEK
April 11, 2016

Danielle Brooks on Broadway and Body Positivity

The Orange Is the New Black star on selfies, guilty pleasure TV and wh everyone loves Taystee.

3 mins read
ADWEEK
April 11, 2016

5 Reasons Marketers Have Overlooked Generation X

They're parents, homeowners and at the peak of their careers. So why have so many brands ignored Gen X? Here's five reasons why.

10 mins read
ADWEEK
April 04, 2016

The March of The Chatbots

Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.

2 mins read
ADWEEK
April 04, 2016

How Kylie Jenner Became a Millennial Icon

She's just 18, but could Kylie Jenner be the savviest of her famous older sister? Inside her hot media and retail empire, where millennial fans and brands want in.

9 mins read
ADWEEK
April 11, 2016

The Confirmation of Kerry Washington

Scandal star Kerry Washington revives Anita Hill in HBO's Confirmation.

10+ mins read
ADWEEK
April 04, 2016

Under Fire From Washington, Pharma Is Fighting to Repair Its Reputation

As Washington considers limiting consumer pharmaceutical advertising, the industry tries to burnish its image. 

9 mins read
ADWEEK
March 28, 2016

Baseball Looks For Its Fountain Of Youth

Rob Manfred kicks off second season at the helm of MLB with an increased social play to win young fans back to the national pastime. 

5 mins read
ADWEEK
March 28, 2016

Mark Wahlberg Gets Real!

One of Hollywood’s biggest stars talks about burgers, building a studio and being Marky Mark. 

6 mins read
ADWEEK
March 14, 2016

How Agencies Are Fighting Back Against Talent Raids by Tech Firms

Tech and marketing firms are hiring creative talent from agencies. Here’s how the agencies are winning them back. 

8 mins read
ADWEEK
March 21, 2016

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Despite what you've heard, the social network that changed how we talk to each other is still at the party.

10+ mins read
ADWEEK
March 21, 2016

Need a Creative Breakthrough? How About A Hug

In the age of communication via tweets, texts and snaps, let's not forget the power of a well-placed embrace.

3 mins read
ADWEEK
March 14, 2016

How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media

The Quantico star talks social media, die-hard fans and the changing face of television.

3 mins read
ADWEEK
March 7, 2016

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.

3 mins read
ADWEEK
March 7, 2016

Inside the Relentless Marketing Push Behind Every Oscar Winner

A look inside Hollywood's run for the Gold and the marketing machinery behind it.

10+ mins read
ADWEEK
Feb 22, 2016

How Oscar Became Hollywood's Most Recognizable Leading Man

He's a trophy, a symbol and a legend. The story of Hollywood's original golden boy.

3 mins read
ADWEEK
Feb 22, 2016

What's Being Done to Rein In $7 Billion in Ad Fraud?

There's plenty of blame to go around for how digital ad fraud became a monster. Here, some ways to beat it back.

10 mins read
ADWEEK
Feb 22, 2016