CATEGORIES

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

5 mins read
ADWEEK
November 28, 2016

The Midseason Break Needs Fixing

Networks rethink their lengthy hiatus plans after last season’s second-half ratings collapse. 

2 mins read
ADWEEK
November 14, 2016

Out Of Nowhere

How one agency came out of nowhere to score two of the biggest accounts in advertising.

10+ mins read
ADWEEK
November 14, 2016

Stephen Larkin

David &goliath’s new cmo explains how the indie shop is becoming braver with its own image.

3 mins read
ADWEEK
November 7, 2016

Should The Voice Model Be Used by HR?

As marketers put pressure on agencies to diversify, shops like fcb and ddb worldwide are testing new programs that seek to take the bias out of hiring. 

3 mins read
ADWEEK
November 7, 2016

Rachael Ray Cooks Up A Batch Of Furniture

Just like her dishes, the celebrity chef’s home collection is simple, practical and affordable.

4 mins read
ADWEEK
November 7, 2016

'silicon valley' gives an agency irl thrills

wpromote execs thought they were just having fun while renting out their space to an hbo comedy. instead, hollywood magic ensued and business boomed. 

3 mins read
adweek
october 10, 2016

matt mcgorry

the how to get away with murder star on how cosmo helped him become a social media activist. 

3 mins read
adweek
october 10, 2016

kristina jenkins

after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas. 

3 mins read
adweek
october 10, 2016

how the west was won

deutsch’s kim getty on marketing tech, l.a.’s rise and her earthquake survival skills.

4 mins read
adweek
october 10, 2016

five ways for brands to ignite star power

as the definition of celebrity changes, brands must go beyond chasing the latest shiny object and pretty face.

3 mins read
adweek
october 10, 2016

Matt Bean

Men’s health eic on his return to rodale and what he’s learned along the way.

3 mins read
ADWEEK
October 3, 2016

Laurel Hodge

Growing up, Laurel Hodge didn’t like advertising because, as she puts it, “I didn’t see how it could be anything but an intrusive interruption.

1 min read
ADWEEK
October 3, 2016

Where Branded Content Reigns

Ovation Teams With Fiat for Sun King Series, Becoming the Latest Network to Embrace ‘contextual’ Ad Trend. 

4 mins read
ADWEEK
September 26, 2016

Linda Kaplan Thaler

The Madison Avenue legend reflects on her achievements, and why it takes some ‘grit’ to get ahead.

3 mins read
ADWEEK
September 26, 2016

Indie Shops Punch Out

A number of small agencies are following the lead of anomaly and are tossing out their time sheets. Will this catch on?

3 mins read
ADWEEK
September 26, 2016

Google Ad Chief's Screen Dreams

Philipp Schindler Has Big Plans to Move the Internet Giant Farther Into Linear Television Territory.

4 mins read
ADWEEK
September 26, 2016

Agent of Change

Ceo Mitch Barns Has Taken Nielsen on an Acquisitive Path to Shed Old Perceptions and Build New Businesses.

10 mins read
ADWEEK
September 26, 2016

Aya Cash

The you’re the worst star on seeking instagram validation and fulfilling her teenage writing dreams.

3 mins read
ADWEEK
September 19, 2016

Hail to the (Other) Chief

Abc’s new entertainment President Channing Dungey is making history, but she’s more concerned with turning around her network.

5 mins read
ADWEEK
September 19, 2016

Doug Rozen

OMD’s digital head on fostering cooperation between media and creative agency partners.

2 mins read
ADWEEK
September 19, 2016

Welcome to Crisis: Population You

It’s time for marketers to help ease consumer anxiety and act ‘as a comforting blanket instead of a flashing siren.’

4 mins read
ADWEEK
September 19, 2016

Sterling K. Brown

The people V. O.J. Simpson’s breakout star on his first Emmy nomination and why he has a bone to pick with snapchat

3 mins read
ADWEEK
September 12, 2016

Media Plan Of The Year

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.

2 mins read
ADWEEK
September 12, 2016

The Big Data Fail In Digital Media Planning

Brands and agencies must create a closed and symbiotic loop with data and creativity.

4 mins read
ADWEEK
September 12, 2016

How to Rescue Advertising From Itself

Treat consumers with respect—like partners—and the proliferation of AD blocking will come to an end. 

4 mins read
ADWEEK
September 5, 2016

John Montgomery

In a bid to fight online fraud and piracy, GroupM enlists one of its own to lead the charge. 

2 mins read
ADWEEK
September 5, 2016

Dive Into Immersive

The future of digital is about aligning with experiences.

4 mins read
ADWEEK
September 5, 2016

Amy Astley

Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals. 

3 mins read
ADWEEK
August 22, 2016

Twitter's Livestream Takes Flight

After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself

3 mins read
ADWEEK
July 25, 2016