News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Midseason Break Needs Fixing
Networks rethink their lengthy hiatus plans after last season’s second-half ratings collapse.
Out Of Nowhere
How one agency came out of nowhere to score two of the biggest accounts in advertising.
David &goliath’s new cmo explains how the indie shop is becoming braver with its own image.
Should The Voice Model Be Used by HR?
As marketers put pressure on agencies to diversify, shops like fcb and ddb worldwide are testing new programs that seek to take the bias out of hiring.
Rachael Ray Cooks Up A Batch Of Furniture
Just like her dishes, the celebrity chef’s home collection is simple, practical and affordable.
'silicon valley' gives an agency irl thrills
wpromote execs thought they were just having fun while renting out their space to an hbo comedy. instead, hollywood magic ensued and business boomed.
the how to get away with murder star on how cosmo helped him become a social media activist.
after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas.
how the west was won
deutsch’s kim getty on marketing tech, l.a.’s rise and her earthquake survival skills.
five ways for brands to ignite star power
as the definition of celebrity changes, brands must go beyond chasing the latest shiny object and pretty face.
Men’s health eic on his return to rodale and what he’s learned along the way.
Growing up, Laurel Hodge didn’t like advertising because, as she puts it, “I didn’t see how it could be anything but an intrusive interruption.
Where Branded Content Reigns
Ovation Teams With Fiat for Sun King Series, Becoming the Latest Network to Embrace ‘contextual’ Ad Trend.
Linda Kaplan Thaler
The Madison Avenue legend reflects on her achievements, and why it takes some ‘grit’ to get ahead.
Indie Shops Punch Out
A number of small agencies are following the lead of anomaly and are tossing out their time sheets. Will this catch on?
Google Ad Chief's Screen Dreams
Philipp Schindler Has Big Plans to Move the Internet Giant Farther Into Linear Television Territory.
Agent of Change
Ceo Mitch Barns Has Taken Nielsen on an Acquisitive Path to Shed Old Perceptions and Build New Businesses.
The you’re the worst star on seeking instagram validation and fulfilling her teenage writing dreams.
Hail to the (Other) Chief
Abc’s new entertainment President Channing Dungey is making history, but she’s more concerned with turning around her network.
OMD’s digital head on fostering cooperation between media and creative agency partners.
Welcome to Crisis: Population You
It’s time for marketers to help ease consumer anxiety and act ‘as a comforting blanket instead of a flashing siren.’
Sterling K. Brown
The people V. O.J. Simpson’s breakout star on his first Emmy nomination and why he has a bone to pick with snapchat
Media Plan Of The Year
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.
The Big Data Fail In Digital Media Planning
Brands and agencies must create a closed and symbiotic loop with data and creativity.
How to Rescue Advertising From Itself
Treat consumers with respect—like partners—and the proliferation of AD blocking will come to an end.
In a bid to fight online fraud and piracy, GroupM enlists one of its own to lead the charge.
Dive Into Immersive
The future of digital is about aligning with experiences.
Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals.
Twitter's Livestream Takes Flight
After facing criticism for slow growth and innovation, the social platform’s video offering could be what saves it from itself