How A Long-Overdue Package Update Landed Brawny On Ellen’s Show.
That is, until they do. Heads turned in March when the Brawny paper towel brand sent its resident hunk packing for the first time in 43 years—and put a woman on the wrapper.
Then, in a fillip worthy of marketing textbooks, Brawny one-upped itself by putting Ellen DeGeneres there—and getting the pack of paper towels on her TV show.
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Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
The agency clawed it's way back to the top by making ‘better decisions, faster’.
Meet The New Broadcast TV Chiefs
After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
A strong vision and a key investment from holding company WPP Fueled an incredible year.
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
Got Livestream If You Want It
A year into the pandemic, the improved quality of livestream concerts is helping to bridge the gap between artists and their socially distanced fans.
A Facebook Food Group Comes Together To Make A Cookbook
The pandemic gave them lemons. So they made lemon rosemary chicken.
Monetizing Social Media
GERMAN WATCHDOG BANS FACEBOOK FROM PROCESSING WHATSAPP DATA
THE NEW APPLE TV 4K: CINEMATIC EXPERIENCE WITH A12 BIONIC CHIP & NEW SIRI REMOTE
Whilst it was the overhauls to the iMac and iPad that got people talking at this year’s Spring Loaded event held in Cupertino, California, Apple also used the virtual keynote to announce a refresh to its popular Apple TV set-top box. The latest iteration drives huge leaps forward in graphics performance, introduces the A12 Bionic chip to Apple TV, as well as an all-new Siri Remote, designed to take Apple’s cinema-athome experience to even greater heights.
AGS URGE FACEBOOK TO DROP ‘INSTAGRAM FOR KIDS' PROPOSAL
A bipartisan group of 44 attorneys general has written to Facebook CEO Mark Zuckerberg urging him to drop company plans for a version of Instagram for children under the age of 13, Massachusetts Attorney General Maura Healey announced Monday.
Is the Future Of the Internet In This Van?
Tarana takes a $300 million shot at providing wireless internet that can rival fiber-based networks
Facebook Won't Apologize for Instagram Youth
It’s making a kid-focused version of its photo-sharing app, regardless of what critics say
The Amber Ruffin Show – Amber On Air
Late-night TV host and groundbreaking comedy writer Amber Ruffin explains what can happen when you think like a performer.
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.