As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.
The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek (April 18 issue) published a story about the uptick in West Coast agencies building out their own virtual reality labs for experimentation.
For companies like my own, which pride ourselves in pioneering emerging VR thought leadership well ahead of traditional agencies, the thought of shops potentially one-upping us should, in theory, chill me to the core. But that’s not how I see it, and that way of thinking isn’t a viable business model to survive in our industry today.
Team One’s experimentation with VR is an effort to be celebrated— for brands, agencies, VR studios, production companies and postproduction houses alike. Why?
Because it’s an indicator of the curiosity and empathy required to work together effectively to address the ever-complicated challenges marketers place upon us. Today more than ever, cost-conscious, platform-happy CMOs are placing a premium on efficient content creation—often at the price of great creative work that actually delivers ROI.
Continue reading your story on the app
Continue reading your story in the magazine
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
Adweek 2018 Breakthrough Agency Of The Year Giant Spoon
From Startup To Serious Contender In Five Short Years.
Adweek 2018 International Agency Of The Year Rosapark
Bringing The Feels For Clients And Audiences Alike.
The Hess Toy Truck
How An Oil Executive’s Goodwill Gesture To His Customers Became A Holiday Institution.
How The Ceo Of Madison + Vine Is Bridging The Gap Between Madison Avenue And Hollywood.
Disney, Not Netflix, Will Dominate
From the Fox merger to its OTT launch, next year is all about the mouse.
Is A Tech Dystopia Coming?
Maybe it’s already here.
Instilling Diversity Means Focusing On Nuances
It’s An Ongoing Effort That Shifts And Grows Over Time.
Natural Born Challenger
Bethenny Frankel On How She Built Her Skinnygirl Empire By Trusting Her Instincts And Staying ‘in The Grit.’
After 130 Years, This Huge, Heavy, 19th Century Sled Is Still King Of The Hill.
AMERICA'S MOST TRUSTED BRANDS 2022
Newsweek and BrandSpark® find the Services and E-commerce companies consumers trust most
Ready For A Big Return
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
5 Franchises That Stand Out!
In a crowded market full of copycats, here’s how five franchises stand out.
The Lowdown Down Under
Australians are franchise fanatics. But can their concepts succeed in the States? A number of brands are poised to find out.
Online shopping scams target Black Friday
Favourite mark: Apple’s Airpods were one of one of the brands in cybercriminals’ sights last year, alongside Nike and PlayStation
5 Exciting Independent Labels From Around The World
It’s clear that we need to design, create and buy better in fashion — a push for best practices in both the environmental and social sides of fashion has major global resonance today. Jing Zhang highlights five exciting independent labels from around the world that are effecting change.
In today’s world, design ceases to be only about functionality and creativity, it’s now also about creating a new perspective, feels Bloni’s Akshat Bansal
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
SUPER-HERB INFUSED BEVERAGES THAT BRING THE POWER-PACKED GOODNESS OF SUPERFRUITS ARE TAKING THE MARKET BY STORM. THESE NONALCOHOLIC BEVERAGES CLAIM TO CONTAIN ZERO CALORIES, ZERO SUGAR, ZERO ARTIFICIAL SWEETENERS, AND ZERO PRESERVATIVES AND ARE DESIGNED FOR TODAY’S MILLENNIAL-GEN WHO ARE SEEKING A HEALTHY DRINK WITH A TASTY TWIST.
For lovers of Italian design, Vita Italiana offers exactly what you are after.
Do you know where your baby's food comes from?
FOOD TRACEABILITY AND ITS IMPORTANCE WHEN IT COMES TO INFANT AND BABY FOOD PRODUCTS.