DDB New York’s Co-cco Finds Inspiration Everywhere—including In Dog Agility.
Before she became a creative force in the advertising industry, Lisa Topol—now co-chief creative officer at DDB New York—was dead set on becoming a professor of religion and 19th century Victorian literature. But while the topic was fascinating to her, it became unfulfilling. “I just felt like I’d never be doing anything that engaged with culture and would just sort of be talking to myself,” she said.
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Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
Marketing Needs To Be Inclusive
Diversity efforts must be authentic and go further than checking off a box.
The agency clawed it's way back to the top by making ‘better decisions, faster’.
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After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors
A strong vision and a key investment from holding company WPP Fueled an incredible year.
Deutsch’s Head Of Music Straddles The Record And Advertising Industries.
Agencies Scramble Over OTT
Investment teams try to get up to speed while they educate clients.
Falling Over a Cliff
Courtney Henderson, 19, and Gavin Caruso, 23, fell 50 feet during a storm in June of 2020. Only one survived.
The Last Best Place
Add your voice to the call to protect Montana’s Gallatin Range, a critical–but unprotected–habitat bordering Yellowstone National Park.
The Long Way Down
Active Pass member Robin Mino takes the rocky route on the descent from Huemul Pass to Lake Viedma in Patagonia.
Our writer reconciles her family and her future on the path to Harding Icefield.
Flowers aren’t just for meadows. Look up to see spring among the branches.
Emily Ford THRU-HIKER
Late last December, Emily Ford, 28, of Duluth, Minnesota, took her first steps on Wisconsin’s 1,200-mile Ice Age Trail with a borrowed sled dog named Diggins. “I was laid off from my job as head gardener at the Glensheen Mansion, and I took full advantage,” she says. Ten weeks later, she became the first woman and second person ever to thru-hike the IAT in winter.
How I got my footing back as a 300-pound adventurer on the Long Trail.
LICENSE TO THRILL
Actress and model Natalie Martinez has secret agent skills among her many talents
Eye of the Storm
Foul-weather backcountry days have an allure all their own.
The work of Bob Carlos Clarke is revealed in one of the most impressive photography books ever published