Retailers From Burberry To West Elm Embrace The New Frontier Of Customer Experience Via Artificial Intelligence.
Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly, the effort speaks to how AI search is quickly becoming the retail sector’s next big digital shopping experience.
“We are trying to understand how one pair of jeans plays out against another pair that was released in another season,” explained Justin Hughes, vp of product development and design at Trunk Club. “We want to get really granular and understand what really works.”
Retailers are excited about AI because the latest smartphones have created a Snapchat-inspired social world where consumers are starting to see “the camera as the keyboard,” added Ron Palmeri, CEO of Layer, the tech company powering Trunk Club’s search capabilities.
This story is from the September 11, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 11, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
