Eryk Rich
ADWEEK|February 25, 2019

Deutsch’s Head Of Music Straddles The Record And Advertising Industries.

Patrick Kulp

Growing up in Utah, Eryk Rich’s interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record industry. Little did he know then that he’d end up teaming with Interscope Records, the label those performers helped grow, to discover up-and-coming artists for a Volkswagen Jetta campaign.

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