The Singapore Marketer - April - June 2018

Publisher: Marketing Institute of Singapore
Category: Business, Education
Language: English
Frequency : Quarterly

The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!

In this issue of The Singapore Marketer, we dive into Digital Marketing and Digital Transformation, an emerging area that many marketers have had to transition into. Whether we are digital natives or digital immigrants, cultivating a digital mindset and harnessing data that will help drive our digital campaigns are vital skills for digital marketing success. Read on to find out more about how to keep up with the rapid evolution in Digital Marketing with Scott Bales, leading digital and innovation consultant and TEDx keynote speaker. We delve into data collection strategies that will help drive more effective digital marketing campaigns. Happy reading!


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