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In this issue

October Issue of The Singapore Marketer may come slightly late but we have packed in a series of interviews from marketing gurus, including the Father of Modern and Future Marketing Marketing, Professor Philip Kotler. Professor Kotler addressed the some of the most commonly asked questions such as 'How does the 4Ps of Marketing still applicable to today's context of Marketing?" and "What are the marketing rules in disruptive times like today?" Brand Storytelling remains the main theme for October issue as we would like our contributors to share some storytelling techniques that can help you better reach out to your customers in the upcoming festive seasons.

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