We have gathered interesting finds in this issue! Did you know men and women are motivated by different marketing information? You can read on marketing tactics to appeal to the various genders emotionally and hence leave a greater impression in their purchase lifecycle. This is also a star struck issue as we had the honour to interview the celebrity couple with the sweetest tooth and loveliest cupcakes business, Daniel Ong and Jaime Teo. The Singapore Marketers managed to dip in and get the couple to share their secret recipe to marketing success and to keep the cupcakes business ever so vibrant.
The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!