The Singapore Marketer
It is not surprising for organisations to view PR as an afterthought and to favour other marketing tactics that can easily be tracked and measured. Without a long-term PR element in your marketing strategy, you will constantly be hunting for customers instead of farming for customers' loyalty. Check out the latest PR practices and strategies that can be used in your marketing mix and bring your company to the forefront!
The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. It's now FREE on Magzter for a limited period only! Get yours now!