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The Singapore Marketer Magazine - July - September 2015

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The Singapore Marketer Description:

Publisher: Marketing-Institute-of-Singapore

Category: Business

Language: English

Frequency: Quarterly

The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion.

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In this issue

OOH, DOOH and Outdoor Advertising are common acronyms used for Out-of-Home Marketing. The actual power of OOH as a Marketing channel is often under-estimated. The amount of outreach in terms of dollars spent on it can sometimes achieve better results than the traditional media. As Singaporeans are always on-the-go, what other advertising mediums can better connect with consumers than one that is nearest to them? This issue contains several case studies from the main players in the OOH industry on successful applications of OOH campaigns with trackable results.