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In this issue

This issue might have come late but we promise it's worth the wait! Read on to learn more about the secrets of how Content Marketing can open the floodgates to stunning marketing success! With content marketing being one of the most hotly discussed topics these days, this issue will surely excite you with much food for thought over the coming months. There are also other very insightful and enriching topics presented in this issue. Dr Ken Hudson shared about Thinking Switches, on how you can switch from one mode of thinking to another and back again. Professor Sonja Prokopec expounded on Experiential Marketing in the luxury retail sector and talks about the three ways to engaging luxury consumers. Happy New Year and Happy Reading!

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