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The month of March witnesses frenzy in the nance department of every company. With year-end closing playing a prominent role, there is an assessment of hits and misses in the year gone, and major planning and fund management for the new nancial year. With this as a backdrop, we have carved this month's cover story. Experts reveal that the long-term objective of any business is pro t maximisation, and maintaining a good cash ow for dayto- day expenses an important short-term goal. For the survival of a company and eventual success, new and established entrepreneurs need balanced fund allocation, as one incorrect decision may lead to bankruptcy. With this as a backdrop, Salon India speaks with stakeholders. International Women's Day (IWD), originally called International Working Women's Day, is celebrated on 8th March every year. In different regions the focus of the celebrations ranges from general celebration of respect, appreciation, and love towards women to a celebration for women's economic, political, and social achievements. We take this opportunity to salute salons, spas and brands, who have launched special offers and gifts on this day in honour of their women clients.
Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry. It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more. A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer. A collector's item, Salon International is a must for new entrepreneurs and established players, both.