Salon International - December 2020
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December 2020 issue Digital Access. - Magazine Details
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In this issue
The reality of working from home, social distancing and wearing masks may have impacted the salon industry, thegood news is that, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent. The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness can one see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and hence, we bring forth the positives from a disaster called Covid-19. With this as a backdrop unfolds our cover story which is on the positive outcomes that have emerged from Covid-19. On hindsight, if the pandemic hadn’t occured, would consumers have ever been so mindful of hygiene as they are today? Would brands and salons taken pecautionary measures to ensure the health and safety of not only their clients, but of their staff, too? Would the industry have ever thought of going online to retail some of their professional products? To be frank, I do not think so. Not in a million years. Therefore this progressive change is a welcome reliefcompared to how the industry was working pre-Covid-I9.
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