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Salon International - December 2020

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The reality of working from home, social distancing and wearing masks may have impacted the salon industry, thegood news is that, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent. The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness can one see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and hence, we bring forth the positives from a disaster called Covid-19. With this as a backdrop unfolds our cover story which is on the positive outcomes that have emerged from Covid-19. On hindsight, if the pandemic hadn’t occured, would consumers have ever been so mindful of hygiene as they are today? Would brands and salons taken pecautionary measures to ensure the health and safety of not only their clients, but of their staff, too? Would the industry have ever thought of going online to retail some of their professional products? To be frank, I do not think so. Not in a million years. Therefore this progressive change is a welcome reliefcompared to how the industry was working pre-Covid-I9.

Salon International Description:

Uitgever: Images

Categorie: Lifestyle

Taal: English

Frequentie: Monthly

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry.

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more.

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer.

A collector's item, Salon International is a must for new entrepreneurs and established players, both.