Salon International - November 2018
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November 2018 issue Digital Access. 
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Mark Simpson, the famous writer and broadcaster specialising in popular culture, media, and masculinity, has said, “Metrosexual man is a single young man with a high disposable income, living or working in the city (because that is where all the best shops are), is perhaps the most promising consumer market of the decade. In the 80s, he was only to be found inside fashion magazines, such as, GQ. In the 90s, he is everywhere and he is going shopping.” However, it was not until the early 2000s when Simpson returned to the subject that the term became globally popular. In 2002, salon.com published an article by Simpson, which described David Beckham as 'the biggest metrosexual in Britain' and offered this updated definition: The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that is where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. With the context in place, we bring to you the cover story titled the 'Men's Grooming Industry: Growing from Strength to Strength'. It highlights the cataclysmic rise of the category thanks to the changing needs of the metrosexual male. With inputs from major players in the business as well as industry-reports by Mintel, we say it like we see it. Dr Debraj Shome, a Cosmetic Surgeon & Director, The Esthetic Clinics in Mumbai, shares insights on the trending aesthetic procedure called Beard Transplant. Shahnaz Husain, veteran in the beauty industry, sheds light on the rapid growth of the category. All this and lots more
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Digital Only
COVID-19 TIMES: Online Education is a Boon
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
Daphne Bridgerton: The Blushing Beauty
Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi
Top Nail Paint Colours
Recommended by Nail Artists
Skin Bio Remodelling: Recommended by Experts
Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure
Riya Chandra
An Unending Quest for Learning
Trending Spring Hairstyles
At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021
Lokesh Verma
Tattooing is an Art
Grooming
Grooming
Digital Complexion by Kryolan: Make-up Revolutionised
The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client
Alfonso Martinez
His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards
