Salon International - February 2021
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February 2021 issue Digital Access. 
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Magazine Description
In this issue
They say about the month of February that there is everything to hope for and nothing to regret. The adage holds true for the time we were in and the time we are in now. The pandemic is slowly ebbing away and as the number of cases are going down in some cites, employees are coming back, and what’s more, even malls and shopping areas are seeing a higher footfall. We can only hope for the pandemic to go away and some semblance of normalcy to return in in our daily lives. In In Focus, we highlight the important role of distributors in the industry. Selecting a product, researching the market research, understanding the manufacturing and distributor engagement model are just some of the responsibilities of a distributor. We share the views of some of the top-end distributors on the new normal and changed scenario of doing business in the times of Covid-19. In the Hair section, we meet up with Alexis Ferrer, the finalist at AIPP Awards, the British Hairdressing Awards in the International Collection of the Year category, and being chosen the Spanish Hairdresser of the Year 2020-21 at the Fígaro Awards. He shares his journey. Rafael Bueno presents Lake of Love collection, a mesmerising photo essay dedicated to loveand togetherness. On the home-front, Hardik Malde looks back and tell us how he got into hairdressing. When he started out all he had were encouraging parents and an undying resolution to make it happen. He shares thoughts on the craft.
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Digital Only
COVID-19 TIMES: Online Education is a Boon
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
Daphne Bridgerton: The Blushing Beauty
Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi
Top Nail Paint Colours
Recommended by Nail Artists
Skin Bio Remodelling: Recommended by Experts
Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure
Riya Chandra
An Unending Quest for Learning
Trending Spring Hairstyles
At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021
Lokesh Verma
Tattooing is an Art
Grooming
Grooming
Digital Complexion by Kryolan: Make-up Revolutionised
The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client
Alfonso Martinez
His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards
