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In the new age of beauty and wellness, looking good and leaving a positive impression are of utmost importance for the young and old, alike. Some are blessed with good looks, while others have to make an effort. Gone are the days when resorting to products and procedures to beautify yourself was looked down upon. What was a social taboo in the past has taken the shape of social pressure, now. Consumers want to go to any extent to put their best face forward. The moment we talk about 'face', the importance of a beautiful smile cannot be stressed upon enough. Cosmetic dentistry has made great strides over the past couple of years. Thanks to modern technology, patients have options galore to gain a beautiful smile in a short amount of time. Teeth whitening, veneers and dental implants are cutting edge procedures that are defining a new era in dentistry. While, the global market of cosmetic dentistry is expected to reach US$22,363 million by 2020, the quality of such aesthetic treatments in India, too, is at par with the world, while the cost is one tenth or lesser than that in Europe and North America. Cited as one of the reasons for a sharp rise in dental tourism, we speak with stakeholders in the realm of cosmetic dentistry and image makeovers, who share that a pleasant smile and healthy dentures play a key role in enhancing one’s overall personality. In the Hair section, we have Gonzalo Zarauza, a Spanish hairdresser and Founder of Centro Beta hair school, who is a passionate educator with decades of experience. He plans to visit India soon and explore the industry. International hairdresser, Amy Gaudie showcases her latest collection, He. She. Me, in a visually eclectic photo essay to depict
Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry. It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more. A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer. A collector's item, Salon International is a must for new entrepreneurs and established players, both.