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June’17 Issue Cover Story: “Start Up Essentials” There are thousands of businesses one could start, with more emerging daily thanks to new technology and good old-fashioned ingenuity. Yet despite the vast universe of possibilities, there are a few essential steps an entrepreneur need to take before starting any business. Every business startup is based on its own special business model and value proposition. At the same time, every startup like any other business, has a range of functions to fulfill—pieces of the puzzle that have to fit together in a meaningful way. For startups and early-stage businesses, the names of those functions are pretty much the same as those in established companies, even if there is no actual department doing the work. Even a one-person startup has to take care of them all. As the business grows, the founder’s job will become split and people will be recruited for each specialist function.

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