Small Enterprise - March 2020
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March 2020 issue Digital Access. - Magazine Details
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The entire business ecosystem has undergone a sea change in the last decade. Many SMEs haven't even begun adapting to the new changing scenario or how buyers research and find the service providers of their choice. Although they all have adapted content marketing and marketing technology but often see it as a fight to carry a consistent, well-defined promotion initiative. When businesses are deliberating on their marketing priorities for 2020, it’s necessary to have insight into what’s happening in the market, and then mindfully invest in the events that will position your business for future growth. There are many tools and technologies like Google and LinkedIn that have gained prominence as they will be simpler, powerful enough to generate plenty of options faster than those using traditional techniques like referrals, etc. We have talked about these tools also in this edition. This issue is an amazing read for those who are looking for ways to market their small business and want to know the dynamism of changing global business landscape. We have also covered topics on women empowerment in business to celebrate Women’s Day this month! In this cover story, you will read how every small business’s goal is to sell their products and services. This can be best accomplished by positioning the business before the target audience with the right messaging and offering something that solves a problem or that they can't refuse or get elsewhere. You would also love to read topics on women empowerment and how a handful of Indian women have made a mark in the global landscape of business, breaking the traditional glass ceiling. Enjoy this power-packed issue in March 2020 Happy Reading
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8 INFLUENCER MARKETING TIPS FOR SMALL BUSINESSES
Most of us hold the perception that influencer marketing is something that is mainly for larger businesses.
UNDERSTANDING THE GENDER GAP IN INDIAN ENTREPRENEURSHIP
Introduction If our country has to achieve equitable, inclusive and sustainable development then our women have to be empowered economically, socially and politically.
6 STEP AUTOMAT ION PROCESS FOR SMALL BUSINESSES
Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use.
5 MOTIVATING FACTORS OF INCREASING WOMEN ENTREPRENEURS IN INDIA
In this age in India, we can proclaim proudly that women entrepreneurs in our country is not an uncertain phenomenon. WhileIndraNooyi, Kiran Mazumdar Shaw, and the likes paved path for women to step forward and conformed their spots in the boardrooms, a couple of decades ago, women in our country have adopted entrepreneurship in small and medium scale from ancient times though most of it began with a compulsion to manage their families and homes.
WHY WE CELEBRATE INTERNATIONAL WOMEN'S DAY? THEIR EMPOWERMENT AND LEADERSHIP!
Women's Day is a worldwide celebration of women around the world. This is a global occasion decided by the UN and is celebrated every year on 8th March. Although it’s celebrated more wholeheartedly in different countries due to many technological, cultural, as well as sexist reasons, it is quite a crucial part of the feminist as well as women’s rights movement and it has a long history behind it.
IMPACTS AND 8 MARKETING STRATEGIES FOR SMALL BUSINESS THAT SUFFERED FROM COVID-19
The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns.
5-STEP GUIDE TO CREATE AN UNBIASED WORKPLACE FOR WOMEN
Combining the PoSH Act with a company’s framework and rules for abidance is only half of the work done to produce a more protected workplace for females.
5 BUDGET-FRIENDLY MARKETING STRATEGY FOR SMALL BUSINESS IN 2021
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBshave been functioning with tightened budgets and reduced staff.
5 TIPS FOR WOMEN TO NEGOTIATE BETTER
When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation.
16 BUSINESSES GOOD FOR FRANCHISE IN 2021
Franchising business which was a boom in the last decade is now moving into a different dimension, a change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.
