In this issue

The entire business ecosystem has undergone a sea change in the last decade. Many SMEs haven't even begun adapting to the new changing scenario or how buyers research and find the service providers of their choice. Although they all have adapted content marketing and marketing technology but often see it as a fight to carry a consistent, well-defined promotion initiative.

When businesses are deliberating on their marketing priorities for 2020, it’s necessary to have insight into what’s happening in the market, and then mindfully invest in the events that will position your business for future growth.
There are many tools and technologies like Google and LinkedIn that have gained prominence as they will be simpler, powerful enough to generate plenty of options faster than those using traditional techniques like referrals, etc. We have talked about these tools also in this edition.

This issue is an amazing read for those who are looking for ways to market their small business and want to know the dynamism of changing global business landscape. We have also covered topics on women empowerment in business to celebrate Women’s Day this month!

In this cover story, you will read how every small business’s goal is to sell their products and services. This can be best accomplished by positioning the business before the target audience with the right messaging and offering something that solves a problem or that they can't refuse or get elsewhere.

You would also love to read topics on women empowerment and how a handful of Indian women have made a mark in the global landscape of business, breaking the traditional glass ceiling.

Enjoy this power-packed issue in March 2020

Happy Reading

7 Ways Marketing Will Change In 2020

With the growing advancement and evolution of modern technology, you can expect the things that are driven by technology to move at the same pace. Digital marketing is one of those things that is going to get affected by the way technology is advancing in 2020.

4 mins

9 SALES TOOLS EVERY SMALL BUSINESS MUST HAVE

BASIC SMALL BUSINESS TOOLS

4 mins

10 MISTAKES BUSINESS WOMEN MUST AVOID FOR SUCCESSFUL BUSINESS

In recent years, women-owned businesses have generated very little revenue in comparison to their male counterparts. Have you ever through what is coming in their way when it comes to conceptualizing business ideas that make bank?

4 mins

4 TIPS FOR SHOESTRING BUDGET PLANNING FOR MARKETING YOUR SMALL BUSINESS IN 2020

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy.

4 mins

HOW TO BUILD THE INITIAL MARKETING TEAM FOR A STARTUP

How to develop and grow a well-armed marketing team is of the essence for any developing or small company. Creating and running a sustainable marketing team could be one of the greatest challenges that any startup would face. You need to increase your personnel given your increasing customer base or while venturing into new market opportunities.

4 mins

LOW BUDGET MARKETING IDEAS THAT WORK PERFECTLY

Low Budget Marketing Ideas sounds interesting, isn’t it? Are you wondering if you will end up spending more than you’ve planned for? Well, if you want to gain more customers and make a profit then not marketing your products may turn out to be the biggest factor your business may fail.

4 mins

MARKETING: AN IMPORTANT ASPECT IN CUSTOMER ACQUISITION, IN SPITE HAVING A GREAT FRANCHISED BRAND.

I have travelled almost all over the country and I have seen an important phenomenon across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices that they have to pick their stuff from.

4 mins

Top 10 Linkedin Marketing Hacks For Small Businesses To Use In 2020

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites!

4 mins

TECHNOLOGY PROPELS OPERATIONAL EFFICIENCY FOR SMEs

As we stand at the cusp of Industry 4.0, adoption of technology is the key differentiator in determining the success of SMEs.

3 mins

WHEN IS THE RIGHT TIME TO START YOUR BUSINESS LEAVING YOUR JOB?

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating.

3 mins

Read all stories from Small Enterprise

Small Enterprise Magazine Description:

The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally.

‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.