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In this issue

The entire business ecosystem has undergone a sea change in the last decade. Many SMEs haven't even begun adapting to the new changing scenario or how buyers research and find the service providers of their choice. Although they all have adapted content marketing and marketing technology but often see it as a fight to carry a consistent, well-defined promotion initiative. When businesses are deliberating on their marketing priorities for 2020, it’s necessary to have insight into what’s happening in the market, and then mindfully invest in the events that will position your business for future growth. There are many tools and technologies like Google and LinkedIn that have gained prominence as they will be simpler, powerful enough to generate plenty of options faster than those using traditional techniques like referrals, etc. We have talked about these tools also in this edition. This issue is an amazing read for those who are looking for ways to market their small business and want to know the dynamism of changing global business landscape. We have also covered topics on women empowerment in business to celebrate Women’s Day this month! In this cover story, you will read how every small business’s goal is to sell their products and services. This can be best accomplished by positioning the business before the target audience with the right messaging and offering something that solves a problem or that they can't refuse or get elsewhere. You would also love to read topics on women empowerment and how a handful of Indian women have made a mark in the global landscape of business, breaking the traditional glass ceiling. Enjoy this power-packed issue in March 2020 Happy Reading

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