CATEGORIES

PROFESSIONALISING THE FAMILY BUSINESS

Professionalizing the family business is critical for growth, continuity and perpetuity through multiple generations.

4 mins read
Small Enterprise
December 2020

THE DOs AND DON'Ts OF CYBER SECURITY STEPS TO PROTECT YOUR BUSINESS

Business safety is no more something good to have; it is a necessity. In today's world businesses need to acquire an increased level of awareness of safety for the sake of protecting themselves from cyber-attacks.

5 mins read
Small Enterprise
December 2020

WHY MILLENNIALS SWITCHING TO ENTREPRENEURSHIP FROM TRADITIONAL WORKING

Today entrepreneurship is more lucrative and challenging both.

4 mins read
Small Enterprise
December 2020

WHY ENTREPRENEURSHIP IS IMPORTANT TODAY

The term “Entrepreneur” seems to be in all genres of industries and has vividly different backgrounds. Some work tirelessly on a product that they believe in while others build personal brands.

6 mins read
Small Enterprise
December 2020

HOW PANDEMIC HAS IMPACTED INDIAN WOMEN ENTREPRENEURS?

Women entrepreneurs have been a major segment of the economy.

4 mins read
Small Enterprise
December 2020

8 LEADERSHIP SKILLS FOR WOMEN TECH ENTREPRENEURS

There is a lot of conundrum on how women entrepreneurs are being generalized and the way this world is unfair to them, etc. In some ways, they may be right, however, the time for women to prove their excellence is now.

4 mins read
Small Enterprise
December 2020

8 DIFFERENTIATORS EVERY SUCCESSFUL ENTREPRENEUR CULTIVATES

Entrepreneurs are quite an exclusive league of people. Some would sit and daydream about the joy of being boss of their own and create their business while those who are deep inside the business and have already considered all the rewards it has to offer, also think that it is quite a difficult path to walk on.

4 mins read
Small Enterprise
December 2020

8 CHALLENGES EVERY ENTREPRENEUR SHOULD OVERCOME

You need to be ready if you are planning to quit your regular job to start your venture because it is not a piece of cake.

4 mins read
Small Enterprise
December 2020

12 Attributes Of A Successful Entrepreneur

Success, in the entrepreneurial world, isn’t defined by the kind of grades you secure in school or the number of degrees you have under your belt.

4 mins read
Small Enterprise
December 2020

16 Best Franchise Business Opportunities For 2021

Franchising business which was a boom in the last decade is now moving into a different dimension, A change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.

6 mins read
Small Enterprise
December 2020

CYBER SECURITY

GREAT PROTECTION TIPS AGAINST CYBER ATTACKS WHEN WORKING FROM HOME DURING COVID-19

10+ mins read
Small Enterprise
November 2020

SURVIVAL STORY OF A STARTUP – AMISH SHAH SHARES THE CHALLENGES OF HIS ENTREPRENEURIAL JOURNEY IN A CANDID INTERVIEW!

Interview – PROSMIT

6 mins read
Small Enterprise
November 2020

MANAGING FAMILY BUSINESS CONFLICTS

THE MAJORITY OF INDIAN FAMILY OWNED BUSINESSES ARE LIKELY TO FAIL BECAUSE OF INTERNAL CHALLENGES – WITH THE KEY ISSUE BEING INEVITABLE – AND DESTRUCTIVE – FAMILY CONFLICTS. SO IF A FAMILY WANTS TO PASS A SUCCESSFUL BUSINESS ONTO THE NEXT GENERATION, IT NEEDs TO DEVELOP ITS OWN TOOLS AND SYSTEMS FOR MANAGING CONFLICTS

4 mins read
Small Enterprise
November 2020

CREATIVITY, INNOVATION AND ENTREPRENEURSHIP PRIME FOCUS FOR HOLISTIC EDUCATION: NEW NATIONAL EDUCATION POLICY 2020

The Union Cabinet approved The National Education Policy 2020-NEP on July 29, 2020[1]. The NEP proposes a paradigm shift on how education is disbursed by various institutions across the country. As the present education system limits itself in various aspects and unable to encourage innovative and out-of-the-box thinking among young minds. A much-needed move for the transformation of education ecosystem The NEP seeks to establish an educational landscape that caters to the overall-development of students in order to create industry ready work force to meet global industry requirements and also emphasis on entrepreneurship and startups ecosystem. This work presents NEP 2020 from creativity, innovation and entrepreneurship perspective.

5 mins read
Small Enterprise
November 2020

COVID PUSH: INDIAN SMALL-TOWN RETAILERS GOING DIGITAL WITH BUSINESS ACTIVITY BACK TO NORMAL LEVELS - REVEALS OKCREDIT DATA

According to data gathered by OkCredit basis the behavior of the users, the micro retail players are increasingly taking up digital bookkeeping solutions, as it makes their book-keeping task simpler, digitized and secure and there is stronger demand coming from small towns and hinterlands.

5 mins read
Small Enterprise
November 2020

WHAT A WOMEN ENTREPRENEURIAL APPROACH CONTRIBUTES TO THE BUSINESS ECOSYSTEM

It is more difficult for Indian females with entrepreneurial ambitions to succeed.

4 mins read
Small Enterprise
November 2020

5 Lessons To Learn From Failure As An Entrepreneur

There are multiple variables in business that we need to learn to roll with punches and we find those variables double in size and frequency as entrepreneurs.

4 mins read
Small Enterprise
November 2020

How To Make Early Customers To Fund Your Startup?

When beginning a new business, every business face two main problems – selecting the right product people would pay for and how to fund their business.

3 mins read
Small Enterprise
November 2020

7 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS

You know how tough multitasking can get if you are on a small marketing team - running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing.

4 mins read
Small Enterprise
September 2020

FAMILY BUSINESSES CHALLENGES

All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is important to understand what these hurdles are so that if you find yourself facing these issues, you can not only identify them, but you can proactively develop ways to overcome them.

4 mins read
Small Enterprise
September 2020

GROWING INTERNET USAGE IN INDIA – FACTS AND FIGURES

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users.

5 mins read
Small Enterprise
September 2020

DOES YOUR BUSINESS NEED A CRM? (AN INTRODUCTION TO HUBSPOT . MORE THAN A CRM!)

Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past, current and potential customers

5 mins read
Small Enterprise
September 2020

DIGITAL MARKETING – FROM STRATEGIES TO EXECUTION

Defining Digital Marketing Before we deep dive into digital marketing, lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search, social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more.

4 mins read
Small Enterprise
September 2020

MILLENNIAL MARKETING – CHANGING FACE OF MARKETING FOR SMALL BUSINESSES

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby.

4 mins read
Small Enterprise
September 2020

11-STEP TWITTER MARKETING GUIDE FOR SMALL BUSINESSES

You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are - get to know about ways to promote your tweets of marketing ideas.

4 mins read
Small Enterprise
September 2020

11 LOW BUDGET MARKETING TIPS FOR SMALL BUSINESS

One of the best tools that are available to startups and small businesses are advertising. All you need is to let people know about a product that you are confident about and know its mechanism and cost. Fortunately, there are multiple ways you can pull this off. The key to making your small business succeed is to make every dollar count. However, this can prove to be quite difficult to invest in ideal advertising routes that are expensive. Also, the most budget-friendly way to spread the word about your small business out there is through traditional advertising routes. Fortunately, there are multiple ways through which you can gain far-reaching advertisement for a minimal cost. There are 20 budget-friendly ways to market your small business:

4 mins read
Small Enterprise
September 2020

6 Digital Marketing Trends For 2020-21

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends. Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are expected to blossom in the year 2021.

3 mins read
Small Enterprise
September 2020

11 Low Budget Marketing Ideas For Small Business

It does not mean you cannot be effective in advertising if you don’t have too much money to invest in promoting your business. If you want to achieve great heights in marketing, you need to develop an effective advertising plan and develop an effective marketing strategy for your business. As marketing allows you to promote your services and products, it is the cornerstone of any business that makes you a unique seller.

4 mins read
Small Enterprise
September 2020

WHEN IS THE RIGHT TIME TO START YOUR BUSINESS LEAVING YOUR JOB?

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating.

3 mins read
Small Enterprise
March 2020

TECHNOLOGY PROPELS OPERATIONAL EFFICIENCY FOR SMEs

As we stand at the cusp of Industry 4.0, adoption of technology is the key differentiator in determining the success of SMEs.

3 mins read
Small Enterprise
March 2020

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