In this issue

Dear Readers,
Top brands like IBM, General Motors, and more are appointing female CEOs, the trend of women leadership is at an all-time high. Today we have more women running Fortune 500 companies than ever before.
Although the pandemic-induced recession has affected as much as 73% of women-led businesses in urban India, still 90% of women entrepreneurs haven’t given up and are confident they will overcome the crisis.
The pandemic changed everything and work is no exception. It has equally impacted women's careers. In fact, women are nearly three times more likely to be unemployed than men.
Still, working women who are managing home-schooling and child care, are more prepared and confident to combat any crisis during the pandemic. It is a tug-of-war between their personal life and job.
In this March edition, you will find many survival stories and inspirational tips to combat any circumstances by urban and rural women alike.
It also covers the reasons why we all should support and empower women for a better future and society. In addition, you will also find some success stories of businesses that survived and sustained this pandemic and faced the brunt head-on.
This issue is also packed with some power-punch marketing skills and tips that are evergreen coupled with trendier ones as well.
In addition, do not forget to enjoy our regular reads like HR, technology, finance and many more that will add many more tips and spice up to your business arsenal.
We believe this edition will act as a guide for SMEs especially women entrepreneurs to not only thrive and grow but find a sustainable business strategy combating pandemic within a limited budget.

Happy reading!
Dojo Jose

16 BUSINESSES GOOD FOR FRANCHISE IN 2021

Franchising business which was a boom in the last decade is now moving into a different dimension, a change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.

6 mins

WHY WE CELEBRATE INTERNATIONAL WOMEN'S DAY? THEIR EMPOWERMENT AND LEADERSHIP!

Women's Day is a worldwide celebration of women around the world. This is a global occasion decided by the UN and is celebrated every year on 8th March. Although it’s celebrated more wholeheartedly in different countries due to many technological, cultural, as well as sexist reasons, it is quite a crucial part of the feminist as well as women’s rights movement and it has a long history behind it.

4 mins

UNDERSTANDING THE GENDER GAP IN INDIAN ENTREPRENEURSHIP

Introduction If our country has to achieve equitable, inclusive and sustainable development then our women have to be empowered economically, socially and politically.

6 mins

5-STEP GUIDE TO CREATE AN UNBIASED WORKPLACE FOR WOMEN

Combining the PoSH Act with a company’s framework and rules for abidance is only half of the work done to produce a more protected workplace for females.

3 mins

5 TIPS FOR WOMEN TO NEGOTIATE BETTER

When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation.

6 mins

5 MOTIVATING FACTORS OF INCREASING WOMEN ENTREPRENEURS IN INDIA

In this age in India, we can proclaim proudly that women entrepreneurs in our country is not an uncertain phenomenon. WhileIndraNooyi, Kiran Mazumdar Shaw, and the likes paved path for women to step forward and conformed their spots in the boardrooms, a couple of decades ago, women in our country have adopted entrepreneurship in small and medium scale from ancient times though most of it began with a compulsion to manage their families and homes.

4 mins

8 INFLUENCER MARKETING TIPS FOR SMALL BUSINESSES

Most of us hold the perception that influencer marketing is something that is mainly for larger businesses.

5 mins

IMPACTS AND 8 MARKETING STRATEGIES FOR SMALL BUSINESS THAT SUFFERED FROM COVID-19

The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns.

6 mins

5 BUDGET-FRIENDLY MARKETING STRATEGY FOR SMALL BUSINESS IN 2021

The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBshave been functioning with tightened budgets and reduced staff.

6 mins

6 STEP AUTOMAT ION PROCESS FOR SMALL BUSINESSES

Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use.

5 mins

Read all stories from Small Enterprise

Small Enterprise Magazine Description:

The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally.

‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.