Small Enterprise - March 2021

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Dear Readers,
Top brands like IBM, General Motors, and more are appointing female CEOs, the trend of women leadership is at an all-time high. Today we have more women running Fortune 500 companies than ever before.
Although the pandemic-induced recession has affected as much as 73% of women-led businesses in urban India, still 90% of women entrepreneurs haven’t given up and are confident they will overcome the crisis.
The pandemic changed everything and work is no exception. It has equally impacted women's careers. In fact, women are nearly three times more likely to be unemployed than men.
Still, working women who are managing home-schooling and child care, are more prepared and confident to combat any crisis during the pandemic. It is a tug-of-war between their personal life and job.
In this March edition, you will find many survival stories and inspirational tips to combat any circumstances by urban and rural women alike.
It also covers the reasons why we all should support and empower women for a better future and society. In addition, you will also find some success stories of businesses that survived and sustained this pandemic and faced the brunt head-on.
This issue is also packed with some power-punch marketing skills and tips that are evergreen coupled with trendier ones as well.
In addition, do not forget to enjoy our regular reads like HR, technology, finance and many more that will add many more tips and spice up to your business arsenal.
We believe this edition will act as a guide for SMEs especially women entrepreneurs to not only thrive and grow but find a sustainable business strategy combating pandemic within a limited budget.

Happy reading!
Dojo Jose