Small Enterprise - February 2019
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February 2019 issue Digital Access. - Magazine Details
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Magazine Description
In this issue
India is an entrepreneurial country. However, over the years, there have been several attempts to define entrepreneurship. Indian entrepreneurs have had to struggle to create and grow their business ventures. The first-generation Indian entrepreneurs that have generated many employment opportunities and significant wealth. These success stories have encouraged a new breed of entrepreneurs, especially in the internet and e-commerce space. India has the potential to build many highly scalable businesses. Given the probability of entrepreneurial success means a large number of startups will need to be spawned to get to a few unicorns. Experience across countries suggests that vibrant entrepreneurial activity significantly improves social harmony, living standards and quality of life. In this issue, we focus on entrepreneurship in India. Today’s youth are more inclined to start their own venture and achieve economic independence. Entrepreneurship foster learning better than multinational companies and this is one of the reasons why around 76% of the (surveyed) workforce from India prefers to work at a startup as opposed to an MNC. You will also read how entrepreneurship impacts the economic growth of the country and what are the struggles faced by entrepreneurs. How entrepreneurship increases employment opportunities in the youth and some of the current trends in vogue in the Indian entrepreneurship ecosystem is an interesting read in this issue. Happy reading!
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8 INFLUENCER MARKETING TIPS FOR SMALL BUSINESSES
Most of us hold the perception that influencer marketing is something that is mainly for larger businesses.
UNDERSTANDING THE GENDER GAP IN INDIAN ENTREPRENEURSHIP
Introduction If our country has to achieve equitable, inclusive and sustainable development then our women have to be empowered economically, socially and politically.
6 STEP AUTOMAT ION PROCESS FOR SMALL BUSINESSES
Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use.
5 MOTIVATING FACTORS OF INCREASING WOMEN ENTREPRENEURS IN INDIA
In this age in India, we can proclaim proudly that women entrepreneurs in our country is not an uncertain phenomenon. WhileIndraNooyi, Kiran Mazumdar Shaw, and the likes paved path for women to step forward and conformed their spots in the boardrooms, a couple of decades ago, women in our country have adopted entrepreneurship in small and medium scale from ancient times though most of it began with a compulsion to manage their families and homes.
WHY WE CELEBRATE INTERNATIONAL WOMEN'S DAY? THEIR EMPOWERMENT AND LEADERSHIP!
Women's Day is a worldwide celebration of women around the world. This is a global occasion decided by the UN and is celebrated every year on 8th March. Although it’s celebrated more wholeheartedly in different countries due to many technological, cultural, as well as sexist reasons, it is quite a crucial part of the feminist as well as women’s rights movement and it has a long history behind it.
IMPACTS AND 8 MARKETING STRATEGIES FOR SMALL BUSINESS THAT SUFFERED FROM COVID-19
The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns.
5-STEP GUIDE TO CREATE AN UNBIASED WORKPLACE FOR WOMEN
Combining the PoSH Act with a company’s framework and rules for abidance is only half of the work done to produce a more protected workplace for females.
5 BUDGET-FRIENDLY MARKETING STRATEGY FOR SMALL BUSINESS IN 2021
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBshave been functioning with tightened budgets and reduced staff.
5 TIPS FOR WOMEN TO NEGOTIATE BETTER
When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation.
16 BUSINESSES GOOD FOR FRANCHISE IN 2021
Franchising business which was a boom in the last decade is now moving into a different dimension, a change in the market trend with the new normal and lot of changes that have happened with work from home options, people losing jobs left right and centre.
