Dear Reader,

Wishing you all a fabulous New Year from Aspire Media!

Entrepreneurs don’t wait for chances, they create them, just like you did. 

In this issue, we discuss the various facets of small business marketing. There’s no doubt that small businesses need marketing to grow and expand further. But given their limited budget, is it wise to cut down on marketing? The answer is no, provided you know what to focus on. 

You may have an excellent product and exceptional service, but none of these is going to matter if it doesn’t reach the right audience. Today, you have a plethora of marketing options to choose from to target your potential customers and promote your product. And no, not all of these are expensive. Choose one that is most financially lean for your business. Also, investing in a skilled marketing team can do wonders for you. Therefore, don’t hold yourself back when it comes to marketing your product/service because it can be the one thing that prevents your company from achieving what it was meant to. 

Moving on, we all know that Kerala is now getting back to normalcy after the devastating floods hit the state. There have been unprecedented damages done, but at the same time, the state is fighting back and getting back to standing on its own feet. In light of this spirit of the people of Kerala, we have introduced the “The KERALA BRAVEHEARTS – Comeback Story Series – Part 2”, in which we have interviewed small businesses that have been affected by the floods and how they’re making a comeback despite the odds. 

Here’s hoping you have a wonderful read.

The MSME sector is one of the pillars of the Indian economy that is contributing almost 30 percent of the country’s GDP and providing employment to more than 117 million people. In a globalised world where entrepreneurship is the lifeblood of modern economies and a cherished dream of millions of innovative people, it is only fitting that the MSME sector is receiving its due recognition and attention from the Indian government. 

One of the biggest roadblocks faced by budding entrepreneurs in our country is the lack of funds to start and sustain a business. To ensure that a brilliant business idea does not choke and face an untimely death, the Government of India has come up with several options for business loans and is relentlessly trying to improve the ease of doing business in the country. By withdrawing angel tax on startups, easing the corporate tax rates on businesses and announcing bank recapitalisation, the Government has shown its commitment towards addressing the problems of capital and investment in the Indian economy. From government loan schemes to micro-financing and insurance facilities for businesses, including agricultural MSMEs, there is a lot going on in the business domain that inspired us to explore this theme in this issue. 

This month, we delve into the various insurance schemes available for SMEs and how they can insulate your growing business from unforeseen troubles. We will also explore the loans and schemes provided by banks and NBFCs to entrepreneurs, especially women entrepreneurs. To encourage our readers to believe in their dreams and achieve them, we have incorporated some inspiring success stories in this edition. We sincerely hope that the tips and information shared in this magazine would add value to your financial and risk management strategies and take you one step closer to success!

Happy reading!

From the recent events we conducted, one primary issue that I kept coming across was the challenge faced by SMEs that are either involved in the logistics industry or require logistical support for delivering their goods and services. In today’s highly competitive business environment, where e-commerce and internet-based businesses are growing at a meteoric pace, logistics has become so vital that it can make or break your firm’s credibility and reputation. While e-commerce giants like Amazon and Alibaba are spending millions of dollars on nailing their supply chain management, small and medium businesses are struggling to fulfil the lofty consumer expectations on a shoestring budget. In times when one-day delivery of orders at the customer’s doorstep has become a benchmark for sound logistics, SMEs are striving to manage their supply chains efficiently with limited resources. This inspired us to explore the domain from the perspective of a small or medium business owner and share our insights regarding various aspects of supply chain management with our valued readers. This month’s issue is based on the theme “Logistics and Supply Chain Management in Small Businesses”, which is an extremely crucial aspect of any supply-based business.
This issue delves into various logistics challenges faced by small businesses and their solutions, the modern supply chain practices and how small and medium businesses can implement them efficiently, the current trends in the logistics industry and what to expect in future, the importance of supply chain management and essential tips on how to achieve sound and efficient logistics and a lot more. With this month’s issue, we have made sincere efforts to enlighten our readers about different aspects of the logistics industry and address all possible doubts and queries through our well-researched articles. We have also incorporated several success stories to inspire the budding entrepreneur in you!  
Happy reading!

Hope this finds you well. In this issue, we bring you the quintessential topic “Startup Essentials” which explores various fundamental aspects of launching a startup. For a budding entrepreneur, taking a plunge into the turbulent sea of possibilities and struggles involved in setting up a business can be daunting. There are myriad of processes and tasks that need to be planned and executed before the actual launch, and through this issue we have made a sincere attempt to decode the drill for our readers. We have covered a variety of topics such as tips for startup success, business planning, funding, brand awareness, choosing office space, team building, technology for startups and much more. The objective behind these articles is to provide a coherent direction to those who are perplexed about where to begin and help them achieve clarity in their planning process. 

The Spotlight story in this issue is about facing failures in Entrepreneurship. One thing failure gives you is a picture of the other side of trying. As you're getting ready to make your move, that unknown looms large. Once you've failed, as long as you're still standing on both feet, you're better off knowing that what hasn't killed you has only made you stronger. Every successful business story starts out with failing. In doing so, you're in good company.

The magazine also covers the 3rd annual Small Enterprise Business Awards and The AEONIAN 2019 event which was held on 29 and 30 May 2019 at St. John’s Auditorium, Bengaluru. 

We hope that this issue will clear many of your doubts and help you lay the foundation of your dream business in a more organised way.

Happy reading!


As a small business owner, you may have dreams of your company becoming the next Amazon or Apple, or you might be content making a splash in your local community. Either way, you may wonder how you can make it against large companies that seem to have the people and resources to do the things you can't do.

Businesses of all types and in every sector are capable of significant growth. The constraining factor often isn't the business model - it's the ambition and capability of the owner-manager, although it may take longer to grow in some sectors and some business models can be scaled more quickly than others.

In this issue, we focus on making your small dreams gain wings to grow big. Hence the cover story of this issue is “Small to BIG – Challenges of Growth”. There are a lot of intangible obstacles that small businesses face during the journey of growing and upgrading. A lot of them fail because they don’t know how to respond well to competition on the global/national front. When small businesses grow big, balancing quality and growth is a huge challenge. Added to that, there are always cash flow management issues. In this issue, we take a look at all of these challenges and a few ways of tackling them. You will read about smart business partnerships, factors and skills that are catalysts for business growth and how small firms can compete with big businesses. Also on your read is an article on smart living in India. 

This month end, on 29 and 30 May 2019, we will be organizing the 3rd Annual Startup and SME Pitch, Awards, Conference and Expo – The AEONIAN 2019 and Small Enterprise Business Awards 2019. Over 2500 entrepreneurs have registered to attend the 2 days mega gathering of SMEs and Startups at the St.John’s Auditorium, Bangalore. The finalists are announced and count down has started to biggest Startup and SME event!

Do write back to us because we’d love to know your thoughts and opinions on this issue.

From endless rows of cubicles and desks a decade ago, offices today have distributed workforces collaborating from across the globe. With all the digital tools that enable employees to work whenever and wherever, the push for adequate work-life balance will continue to be a dominant focus for many workers. The future of the workplace isn’t all about technology. Some of the more human aspects will continue to garner more focus as well. The Importance of mentorship will become even more apparent.
The focus will remain on gender equality. Emerging trends in the nature of work and its organization share a common goal of making people’s lives more meaningful.

The workplace of the future is already here! If you look at workplaces today, they are radically different from what they were a decade ago. Be it the ambience or the workplace culture, a lot has changed. They are now more inclusive and employee friendly. Technology is changing the way offices work. Interactive and activity-based environments are preferred in most workplaces today. We now have co-working spaces, virtual offices and business centers. A lot of effort is being taken by many companies to make their work places eco-friendly, sustainable and energy efficient as possible. 

Explore all these and much more in this issue.

Entrepreneurship in India, is heavily male-dominated, with only less than 10% of startup founders being women. In spite of being the world’s fastest-growing startup ecosystem, India has little space for female entrepreneurs. Thanks to the overall change in the perception and social acceptance on women entrepreneurship, the past few years have seen a record growth in women entrepreneurship and more women are pursuing their career in this direction in India. This new breed of women entrepreneurs, who are driven by their inherent ambition, are now transgressing the traditional barriers and are becoming role models for others.

Today’s changing women-friendly environment, changing reforms in social, political and economic policies, ease of accessing finance, technology, the shape of entrepreneurship will see more focused work by women than men can do.
With Women’s Day being celebrated on the 8th March, we take this opportunity to dedicate this issue to Women in Business. 

Be it urban or rural India, the tribe of women entrepreneurs is stealthily increasing. From working towards resolving societal issues to contributing to the banking & finance sector, women are forging ahead in every field. In this issue, we talk about women who are making a mark in rural and urban India’s business scenario. We will discuss tips on tips to foray into business, having the right attire, addressing challenges, managing stress and the most important one – work-life balance! 


India is an entrepreneurial country. However, over the years, there have been several attempts to define entrepreneurship. Indian entrepreneurs have had to struggle to create and grow their business ventures. The first-generation Indian entrepreneurs that have generated many employment opportunities and significant wealth. These success stories have encouraged a new breed of entrepreneurs, especially in the internet and e-commerce space.

India has the potential to build many highly scalable businesses. Given the probability of entrepreneurial success means a large number of startups will need to be spawned to get to a few unicorns. Experience across countries suggests that vibrant entrepreneurial activity significantly improves social harmony, living standards and quality of life.
In this issue, we focus on entrepreneurship in India. Today’s youth are more inclined to start their own venture and achieve economic independence. Entrepreneurship foster learning better than multinational companies and this is one of the reasons why around 76% of the (surveyed) workforce from India prefers to work at a startup as opposed to an MNC. 

You will also read how entrepreneurship impacts the economic growth of the country and what are the struggles faced by entrepreneurs.  How entrepreneurship increases employment opportunities in the youth and some of the current trends in vogue in the Indian entrepreneurship ecosystem is an interesting read in this issue.

Happy reading!


Small businesses find it difficult in understanding and adapt to new technology trends. But technology creates so many more options now, better and faster ways of doing things. Digital technology is driving many changes in consumer behaviour and the business environment. With online tools, businesses have increased insight into customer choices, and build lasting relationships with them. In today’s digitally-driven economy, many consumers now expect to be able to engage with businesses through online channels.

Higher market reach and brand recognition are among the top priorities for small businesses. With so many small businesses not fully embracing new technology trends, one might expect to find a broad range of roadblocks that are tough to overcome such as inadequate broadband, a lack of technical skills, or huge financial barriers to investing in technology.

In this issue of the magazine, we have put together articles which concentrate on the tech products and tools that small businesses need, to help you make better choices while buying one and using technology to its fullest. It covers smartphones, servers, routers, notebooks, email management tools, cloud services and provides reviews of the same. Also included in this issue is an article on the GST and its impact. 

Flip through the issue to get an insight into Big Data and Virtualization in small businesses.  

Happy reading!

If you are an entrepreneur with little idea about logistics, then you are in the right place. In this issue, we provide you with the insights of logistics for small and medium businesses.

With the growth of e-commerce and internet-based markets, the need for good logistics is increasing. It is important for a small business to know that warehousing, packaging and distribution of goods must be done efficiently and cannot be neglected. Also, when it comes to choosing a way to transport your goods, investing the right amount of money is important. Large businesses often have sufficient storage space, resources and capital to maintain coherence. However, small business and start-ups need to think twice before taking each step. The customer experiences, the technology used, type of logistics chosen, and several other factors play a role in deciding the future of your business. 

The Spetember18 issue brings you the success stories of leading logistics companies, tips on how to go about logistics and information on logistics management practices, the importance of Supply Chain Management and the prominence of technology in small businesses.

Starting a business and putting on the entrepreneur hat will be an exciting as well as challenging task. Creating the right business model, committing to one business, building a team, analyzing the industry and handling failures will need more than an entrepreneurial spirit. In this issue of Small Enterprise magazine, we share with you certain important insights required to build a startup business. These startup essentials are vital if you’re taking on the journey for the very first time.

Moving on, I’m very delighted to share with you that the annual startup summit “The AEONIAN 2018” and the 2nd annual SME summit “Small Enterprise India Business Awards 2018” (SEBA), was concluded successfully.  The event was organized by Aspire Media from 15th to 17th May 2018 at the World Trade Center, Cuffe Parade, Mumbai. The event provided a platform for both MSMEs as well as startups. 

We thank our Support Partner “Startup India” and over 80 Ecosystem Partners, Sponsors – GoAir, PayPal, Airtel Bank, Tata Tele, NSE Emerge, The Art of Living, DBS Business Center, SBI General Insurance, EDII Ahmedabad and our Jury Members. We also thank KPMG our Knowledge Partner for the Small Enterprise Business Awards 2018 and Deloitte our Knowledge Partner for The AEONIAN 2018. 

Our special thanks to NASSCOM CoE - IoT for co-organising The AEONIAN 2018. 

Enjoy the post event coverage and the Awards winners list published in this issue.

In May 2018 issue of the magazine, we discuss the parameters that define a small industry’s growth. A startup doesn’t remain a startup forever. Some show unprecedented growth while others wither at the first phase itself. What then, are the qualities that transform a startup or a small industry as a well- established organization? While there is no absolute definition or yardstick for the same, it is essential as an entrepreneur that you are able to analyze the growth curve of your company to make necessary changes to ensure that your business model is working just fine.

Moving on, the International Workers’ day is celebrated on the 1st of May, celebrating working class citizens all over the world. As an entrepreneur, one should use this day to better understand and improve the working condition and environment of your employees, which will lead to increased coordination and improved business.

The government recently said that it is working on a new industrial policy to promote and advance SMEs. With the number of MSMEs in India being close to INR 50 million, here’s hoping that this is a step in the right direction!
Happy reading.

Welcome to the new gen over-the-top workplaces!

The Small Enterprise Magazine April 18 issue cover story deals with the trends driving “Future Work Places”; about offices shifting office designs that mean much more than just the aesthetics.

Concierge services, coffee shop meetings, ‘free-address’ are some modern workplace terms, which although sound like simple perks, play a critical role in employee productivity. Young hires are looking for a work experience that engages them in more ways than one off-beat occasionally. They also look for places encouraging health and well-being. The office culture and designs are quickly changing to bring in more vibrancy and dynamism. Workplaces are even launching systems and tools that give the spirited workforce freedom to work with anyone and anywhere.

What defines the future office spaces? Indulge in our cover stories to find out more and to listen to a few experts. The edition also offers topics related to finance, technology, women empowerment and updates on various categories.

We sincerely hope that you will have as much pleasure reading this edition of Small Enterprise Magazine as we enjoyed compiling this for you, our dear readers.

Happy Reading!

The world recently celebrated International Women’s Day on the 8th of March, signifying and celebrating the achievements of women from all walks of life. In light of this, there are many obstacles that we need to work on as a nation and as citizens of the world at large, to make it a better place for women to grow to their potential. But there are positive takeaways as well, especially in the entrepreneur domain. There is a growing number of plenty of mentorship programs for the same as well.

According to a study done under McKinsey Global Institute, the GDP of our nation could possibly increase to anywhere between 16 and 60 percent in the next 8 years if more of its women participated in the workforce! The need of the hour is more women mentors in the domains of STEM and as heads of businesses, to inspire more young women to take the lead and drive our country forward and into the path of development. 

Echoing the theme of this year’s Women’s Day theme - ‘The Time is Now’, I am positive that this is certainly not a distant dream. 

Here’s hoping for the same and celebrating the indomitable spirit of womanhood!

Dear Readers,

It is obvious that SMEs are a catalyst boosting the Indian economy. The Budget 2018 is just out and it has some promising reforms to the Small and Medium Enterprises Sector. Entrepreneurs will be happy to know that there is a proposal for tax reduction for enterprises with a turnover up to INR 250 crores. 

MSMEs are one of the largest sectors providing job creation and therefore the budget has concentrated on providing cheaper loans and improving the ease of doing business. With this, it will not be surprising to see more and more people venturing into the SME sector. We will see a rise in the number of women entrepreneurs in the same as well.

In this issue, we discuss the how women can make use of the different banking schemes available in the country to accelerate their business. We will also get an insight into risk management, marketing strategies and the role of credit rating in SMEs. The issue also speaks about venturing into agricultural SMEs, micro financing, the latest developments in retail payment and a breakdown of the Budget 2018 for SMEs. You’ll enjoy reading the interesting mix of tips to drive business to the right financial track and how soft skills in your business communication strategy can add to the bottom line of it. In addition, you will get to read many more aspects of SME Banking and Finance which includes retail banking, saving on overhead costs etc.

Here’s looking forward to what we think will be a great fiscal year ahead!

Happy reading!

Everything you knew about the marketplace and how it was marketed has undergone a sea change in the last decade. Several small firms haven't even begun adapting to the new scenario or how buyers’ research and find the service providers of their choice. Moreover, those enterprises who have included content marketing and marketing technology still see it a fight to carry a consistent, well-coordinated promotion program.

As you deliberate on your marketing priorities for 2018, it’s imperative to take a closer look at what’s happening in the market, and then invest in the events that will position your business for future growth. 

What you can expect next year 
Of course, no one claims to have a crystal ball to predict the future of the economy in 2018. However, based on what’s happening around here are a few observations on where marketing is moving to. 

• Buyers will depend more on online tools to look for professional service providers. Tools Like Google and LinkedIn will gain prominence as they will be simpler, powerful enough to generate several options faster than those using traditional techniques like referrals etc. 
• Firms that capitalise on the millennials penchant for online tools to get information and talk about will gain the advantage of reaching the consumers first. 
• Recruitment will become tougher and employment levels will be at its lowest as compared to the last 15 years. Recent studies indicate hiring, and talent retention will be one of the top challenges businesses face. This trend doesn’t seem to be dwindling down. If firms want to hire the best, they will need to use dedicated marketing resources to attract talent and retain them.

Most updated and appropriate technology is one of the vital aspects when it comes to Small and Medium Businesses. In this edition of September 2017, therefore, we have touched this segment as we believe there will be keen interest among the readers to understand more about the IT solutions for any startup.

Today every technology vendor considers SMEs as an important market segment for them. Still, there is a huge gap in the technology adoption of SMEs as many businesses are not very keen on adopting the right technology. Many SMEs are slow in adopting technology that can increase their efficiency. 

In addition, there are multiple misconceptions and myths also as well as mis-selling happening to many SMEs in connection with technology adoption. Many SMEs feel they have no one to look at for tech guidance. The majority of them do not have any dedicated IT support. In fact, there are insufficient resources available in small business communities to help them.

Franchise Business Opportunity

In today’s challenging and ever dynamic landscape of digitized global market franchise is one of the easiest and ready made business proposition for becoming an entrepreneur. It offers opportunities that were not viable and even thinkable until past few years. The small entrepreneurs across the country who have re-discovered the soul of entrepreneurship in the last few years are being lured to franchise initiatives, with loads of opportunities for all segments. Things like FDI in multi-brand retail and others are sure to give a further push to franchising concept erecting a new confidence paving the way for mid-market global brands.

In this issue of SE Magazine, you will get to read all the aspects of the franchise to get a deeper insight into all the ways and means to grow as a franchise business owner in India. The major highlights include hand picking sectors where change has seen the highest economic impact, the foreign brands seeking local partners to expand in India, franchise opportunities in small cities, cost effective franchise opportunities, franchise opportunities for Mompreneurs and Women Entrepreneurs, tips to choose the right sector for franchising, how to build a successful franchise business, tips to expand business through master franchising, franchise Regulations in India and lot more.

In addition to the above-mentioned cover story, you will get to read your favorite articles on all the regular topics like Finance, Technology, Budget Travel, Marketing, Funding, HR, Tax, Women Entrepreneurship, Success Stories, Interviews etc.
Hope this issue will empower you for the growing franchise opportunities that are at all time high these days!

Happy reading!

June’17 Issue Cover Story: “Start Up Essentials”

There are thousands of businesses one could start, with more emerging daily thanks to new technology and good old-fashioned ingenuity. Yet despite the vast universe of possibilities, there are a few essential steps an entrepreneur need to take before starting any business.

Every business startup is based on its own special business model and value proposition. At the same time, every startup like any other business, has a range of functions to fulfill—pieces of the puzzle that have to fit together in a meaningful way. For startups and early-stage businesses, the names of those functions are pretty much the same as those in established companies, even if there is no actual department doing the work. Even a one-person startup has to take care of them all. As the business grows, the founder’s job will become split and people will be recruited for each specialist function.

Women entrepreneurship is now a dedicated way of life for several women in India. Today’s women have come a long way breaking the shackles of the traditional taboo of being confined within the four walls of the home. In addition to being an efficient homemaker, she is now a successful entrepreneur also.   
 
In this month cover story, you’ll find some very interesting and inspiring stories and journeys of some of the most successful and well-established women entrepreneurs. They made their mark on the horizon of entrepreneurship even to those sectors where men have been ruling the roost. 

With the evolving technologies and paradigm shifts in the perceptions of the society about women, these women entrepreneurs could manage to earn a name, fame, and identity in this society. The business world is changing now and is ready to adopt the feminine aura in the worldwide business. 

Although you have been reading the success stories of women entrepreneurs every month, this month has been dedicated to those successful women entrepreneurs who have actually become the role model for many and changed the perception of the society about women.  

In addition, you will have a right mix of other regular features like technology, management, business strategy, finance and other articles. 

Happy reading!

Small Enterprise Magazine March Issue - The inaugural Awards Special.

We would like to take this opportunity to thank all our attendees, finalists, judges and contestants for making “Small Enterprise Business Awards 2016” a grand success! Congrats to all the winners and wish them good luck for their success!
The inaugural Small Enterprise Business Awards 2016 was successfully conducted. Graced by Karnataka Government representatives and industry experts, the event had over 300 attendees from all industry sectors – SMEs and StartUps. We thanks all Sponsors and Partners in making the first SEBA 2016 a true celebration of Entrepreneurial Excellence!

The March 2017 issue cover story is about the changing concept of “Future Work Places” that is gaining a lot of traction these days, especially among millennial employees and employers.

In this month’s cover story, you would get to read how workplaces are changing like everything around us keep changing. From green offices to fun offices, budget offices, flexible offices and shared offices spaces, revolutions is happening in workplaces also. With the advancement of technology, even the concept of workplaces has changed a lot. Businesses are exploring a lot of options not only to stay abreast but also to make it more cost effective.

With all of the technological advancement and evolving styles of communication and management, the modern Indian workplace is drastically different from what it was just a decade ago. The business world is still changing, perhaps even more quickly now than ever before.

In addition, you will also have a healthy fusion of women entrepreneur success stories and all other regular technology and latest updates on diverse genres.

Entrepreneurship Rising: February Issue Small Enterprise Magazine

India is witnessing an Entrepreneurship explosion like never before. Global Entrepreneurship Network has declared its official alliance with India. It aims at creating a global entrepreneurial ecosystem, helping budding entrepreneurs by introducing a dedicated office and bringing all major influencers together. India made progress in strengthening major on-going initiatives by formal participation through the Global Entrepreneurship Research Network. From startups and women entrepreneurs to investors and stakeholders, all are rejoicing the entrepreneurship gush, sharing their own entrepreneurial stories thus elevating this momentum to the higher pedestal.

With the Government’s relentless support campaign ‘Startup India’, now an Aspiring Entrepreneur knows where and how to start his/her journey to become a successful Entrepreneur.

In the Feb’17 Issue Cover Story: “Entrepreneurship Rising”, we cover the topics: Entrepreneurship in India and its Challenges. How to be an Entrepreneur? What do one need to be a successful Entrepreneur? Top 20 Entrepreneurship Institutes in India, Why do you need to take an Entrepreneurship Course? And much more!

Small Enterprise Magazine January 2017 Issue:

India’s small and medium-sized enterprises (SMEs) stand behind the country’s economic growth and employment generation and make a significant contribution to poverty alleviation. The sector, however, suffers from limited access to finance and business development services, with the state-run system of business services covering only about 1 percent of all SMEs. In line with the Indian government’s strategy to strengthen economic growth and employment by developing the SME sector, Small Enterprise Magazine through January'17 issue facilitates linkages between SMEs and business development and finance service providers.

The 20th century can be rightly called the age of technology, what with so many inventions and innovations happening every day. Whether it is in the field of science, education or business, we now have access to many technology-driven solutions that we had not even thought of a few decades ago. 

Business is no longer just selling or buying products and services that you need. It is much more complicated today when you must consider other factors such as demand and supply, customer service, growth with both short and long term profit. 

Are you a small business owner? Do you find yourself overwhelmed with the number of decisions you must take to manage your business efficiently? Do you often find yourself in a quandary, when it comes to choosing the best services for your business? Well, if you answer in the affirmative, then read on the November issue of Small Enterprise Magazine.

Small Enterprise Magazine, October'16 issue: 

Marketing for Small Businesses Its time for entrepreneurs to think beyond the conventional marketing practices. Besides managing efficient strategies out of a limited budget, it’s the need of the hour to try alternatives approaches, develop USPs and multi-platforms. Rather than mimicking large companies, need to understand their market and think different to build efficient as well as cost effective marketing strategies. The September issue of SE magazine is a marketing special issue. We discuss about various facets of SMB marketing, tips to understand your market, developing a strategy out of limited budgets and mistakes SMEs should avoid.

Logistics for Small Business - July 2016 Issue, Small Enterprise Magazine.

Logistics is the engine of growth in the modern world economy. While emphasis may be given to manufacturing or niche programs like ‘Make in India’ or ‘Startup India’, the fact remains that unless the products and services are delivered to the last mile, businesses cannot grow.

As a silent factor in the Indian economic growth in recent times, the logistic industry has managed to grow exponentially. From a handful of logistic companies a decade ago, there are new entrants in the market today leveraging technology to create a better logistic supply chain beneficial for all concerned.

The logistic industry has witnessed unprecedented growth with the rise in eCommerce industry. The Indian market however remains traditionally strong one dependent of smaller businesses and SMEs. Here is a look at how logistic companies can build value added services for SMEs for even deeper penetration in the years to come.

Small Enterprise Magazine – June’16 Issue Cover story: “StartUp Essentials”:

There are thousands of businesses one could start, with more emerging daily thanks to new technology and good old-fashioned ingenuity. Yet despite the vast universe of possibilities, there are a few essential steps an entrepreneur need to take before starting any business. 

Every business startup is based on its own special business model and value proposition. At the same time, every startup like any other business, has a range of functions to fulfill—pieces of the puzzle that have to fit together in a meaningful way. For startups and early-stage businesses, the names of those functions are pretty much the same as those in established companies, even if there is no actual department doing the work. Even a one-person startup has to take care of them all. As the business grows, the founder’s job will become split and people will be recruited for each specialist function. 

Read on the June'16 issue to know more about how to succeed in the ecosystem.

Small Enterprise Magazine –May16 Issue Cover story: “Franchise - Be Your Own Boss!”

Franchising is today’s most easy and ready made business proposition for an entrepreneur.  Today franchising offers opportunities that were unthinkable in the past. The small business owners in the country who have re-defined the term entrepreneur in the last 5-10 years is increasingly lured to Franchise business, with  lot many opportunities for all segments. Things like FDI in multi-brand retail and others is sure to give a further fillip to franchising, building a new confidence paving the way for mid-market global brands. 

The world of entrepreneurship is both challenging and exciting at the same time. A common dilemma for those sitting on the fence and thinking of making the plunge is to choose between doing business on your own versus opting for a franchised business. The million dollar question that everyone wants an answer to is what is an ideal franchisee model or a self business model?

In the May 2016 issue of Small Enterprise Magazine we are trying to empower readers with deeper understanding on the ways and means to grow as a franchise business owner in India.

Small Enterprise Magazine – March’16 Issue Cover story: “Women in Business” The March’16 issue of Small Enterprise magazine is dedicated to aspiring and established Women entrepreneurs in India. Since the International Women’s Day commences on 8th March, this issue commemorates every successful business women. Let’s empower Women in Business!

Future Work Places : Innovations to Attract, Develop and Keep Talent. Small Enterprise India Magazine, Feb'16 Issue: Just like everything around us keep changing the work places too are changing. From green offices to fun offices, budget offices, flexible offices and shared offices spaces, a revolutions in happening in work places. With the advance of technology, even the concept of work places has changed a lot. Startups and SMEs can explore from a lot of options not only to stay abreast, but also to make it more cost effective. Moreover a stress free work place attract good employees and also it guarantees employee retention. With all of the technological advances and evolving styles of communication and management, the modern Indian workplace is drastically different from what it was just a decade ago. But the business world is still changing, perhaps even more quickly now than ever before. People aren't chained to their desks the way they were even five years ago. As a modern, mobile workforce, employees are shedding the desktop and clunky software in for systems and tools that gives them the freedom to work with anyone and anywhere.
 
What will the office of tomorrow look like? Small Enterprise Magazine, Feb’16 issue covers:

• Flexible Workplaces
• Tech@Work
• Business centers
• Virtual Offices
• Lifestyle Workplaces
• Changing Interiors and Design Concepts
• Office Furniture

October - November 2019

September 2019

August 2019

May 2019

April 2019

March 2019

February 2019

November 2018

September 2018

August 2018

May 2018

April 2018

March 2018

February 2018

October/November 2017

The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally.

‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.

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Small Enterprise - January 2019

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