Dear Reader, Wishing you all a fabulous New Year from Aspire Media! Entrepreneurs don’t wait for chances, they create them, just like you did. In this issue, we discuss the various facets of small business marketing. There’s no doubt that small businesses need marketing to grow and expand further. But given their limited budget, is it wise to cut down on marketing? The answer is no, provided you know what to focus on. You may have an excellent product and exceptional service, but none of these is going to matter if it doesn’t reach the right audience. Today, you have a plethora of marketing options to choose from to target your potential customers and promote your product. And no, not all of these are expensive. Choose one that is most financially lean for your business. Also, investing in a skilled marketing team can do wonders for you. Therefore, don’t hold yourself back when it comes to marketing your product/service because it can be the one thing that prevents your company from achieving what it was meant to. Moving on, we all know that Kerala is now getting back to normalcy after the devastating floods hit the state. There have been unprecedented damages done, but at the same time, the state is fighting back and getting back to standing on its own feet. In light of this spirit of the people of Kerala, we have introduced the “The KERALA BRAVEHEARTS – Comeback Story Series – Part 2”, in which we have interviewed small businesses that have been affected by the floods and how they’re making a comeback despite the odds. Here’s hoping you have a wonderful read.