Business
Entrepreneur
Don't Compete. Differentiate!
Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.
3 min |
October - November 2021
Entrepreneur
100 Women Of Impact – Eva Longoria
Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.
10 min |
October - November 2021
Entrepreneur
Where Change Leads You
The process can be painful, but the goal is profound: Find something new that you’d never want to lose.
3 min |
October - November 2021
Entrepreneur
The Big Are Getting Bigger
Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.
10+ min |
October - November 2021
Entrepreneur
Upgrade Your Problems
I spent all my money buying my first flat—which meant I had no money to fix my first homeowner’s problem. This was 2007, and I was a broke 20-something who’d pushed himself to the limit. I was sleeping on an air mattress because I couldn’t afford furniture. Boxes were everywhere. Then I noticed a leaky pipe under the bath, which created a soggy puddle. I couldn’t afford a plumber but didn’t want to introduce myself to the neighbors by crashing through their wet ceiling.
1 min |
September 2021
Entrepreneur
You Can't Buy Product-Market Fit
You can buy marketing. You can buy sales. You can buy attention. But don’t confuse those things for what’s most important
3 min |
September 2021
Entrepreneur
You Are In Sales!
If you are building a startup, then you are in sales. If you’re just thinking about building a startup, then you are also in sales!
2 min |
Startups Fall - Winter 2021
Entrepreneur
Will a Robot Write Your Marketing?
A new AI model called GPT-3 is spitting out content like nothing before. Some say that as far as business tools go, it’s the last word.
5 min |
September 2021
Entrepreneur
You Know You're Good Enough. Why Don't You Believe It?
Entrepreneurs know they’re not failures, but sometimes they struggle to believe it. A therapist explains why—and how the solution may lie in our unprocessed memories.
3 min |
September 2021
Entrepreneur
WHAT I'VE LEARNED FROM DOING 500 SALES CALLS
Want to increase your sales? Rather than manipulate your potential clients, serve them.
9 min |
Startups Fall - Winter 2021
Entrepreneur
TELL YOUR STORY THE RIGHT WAY
It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.
3 min |
Startups Fall - Winter 2021
Entrepreneur
STAYING AHEAD OF CHANGE
Yousuf Ali had a successful career in marketing until he failed to embrace new technologies. Now, as a My Eyelab franchisee, embracing forward-thinking capabilities is the key to his success.
2 min |
Startups Fall - Winter 2021
Entrepreneur
MARKET RESEARCH FOR $5
Can’t raise funds? That might be for the best. This entrepreneur scraped his way to unicorn status…by meeting his consumers at a coffee shop.
3 min |
Startups Fall - Winter 2021
Entrepreneur
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone—and with a few simple strategies, you can. Here’s what happened when I tried them myself.
10+ min |
Startups Fall - Winter 2021
Entrepreneur
HELP WANTED! (WHERE IS EVERYONE?)
The nationwide hiring crisis is having an especially large impact on fast-casual restaurants. Owners are trying all kinds of tactics to attract and keep employees—and their efforts may change the industry forever.
10+ min |
September 2021
Entrepreneur
Time to Tag Yourself?
As you rush between meetings, losing your stuff is no longer something to worry about. Just use a tracking device.
3 min |
September 2021
Entrepreneur
THE Real Stakes OF THE “Future of Work” DEBATE
As companies and employees decide how, when, and where they should work in a post-pandemic world, let’s not forget this overlooked fact: If you harm your company culture, your customers will feel the impact.
9 min |
September 2021
Entrepreneur
THE FUTURE IS BRIGHT
THE NEXT GENERATION IS MAKING THE WORLD A KINDER— AND MORE FUN ! — PLACE. FROM SUSTAINABLE NUTRITION AND SAFER SCHOOLS TO REPRESENTATIVE ROMANTIC COMEDIES AND ROLLER SKATES THAT ACTUALLY ROCK, HERE’S HOW 15 FOUNDERS UNDER 27 ARE MAKING AN IMPACT.
10+ min |
September 2021
Entrepreneur
Need Feedback? Charge Money!
To build a modern intranet platform, Haystack cofounder Cameron Lindsay needed users to share their criticisms. But at first, they wouldn’t. Here’s why.
3 min |
September 2021
Entrepreneur
HOW TO DO SOMETHING NOBODY HAS EVER DONE
ANKUR JAIN wanted tocreate a rewards program that helps people buy a home. Nothing like it existed. To become the first, he’d have to first fail over and over again.
10+ min |
September 2021
Entrepreneur
His Worst Five Years Were His Life's Best Gift
What is it like to build a hit business and then lose all control? Oded Brenner, the founder of Max Brenner: Chocolate by the Bald Man has a lot to say about that.
5 min |
Startups Summer 2021
Entrepreneur
How Do I Tell My Story?
Creating content may be easy, but that doesn’t mean you should do it.
3 min |
July - August 2021
Entrepreneur
Even Franchises Need Virtual Assistants
When you start building your brand, you may try to do everything yourself. I made that mistake, too. Then I discovered the power of outsourcing.
3 min |
July - August 2021
Entrepreneur
Why Simplicity Is So Complex
Entrepreneurs should make things easy, for themselves and their customers. So why don’t we?
3 min |
July - August 2021
Entrepreneur
Great Expectations
The year 2021 may feel uncertain, but set your expectations high anyway. Doing so will become your guiding force.
3 min |
Startups Summer 2021
Entrepreneur
Kate Hudson – “We're Doing This for a Reason”
Kate Hudson has launched three businesses in very crowded industries but knows what separates her from the competition: It’s not just the products. It’s the mission.
10 min |
July - August 2021
Entrepreneur
Be a Constant Learner
Sheila Stanley spent years as a schoolteacher. Now she runs a boating franchise. What do the two have in common? A love of learning.
2 min |
July - August 2021
Entrepreneur
LIVESTREAM SELLING IS HERE!
Amazon, Facebook, Google, and TikTok are getting involved, VCs are investing, and brands are interested in a new retail spin that takes online shopping live. But an upstart company in Alabama is already living what may be the future of retail—and helping 6,000 small retailers see their business soar
10+ min |
July - August 2021
Entrepreneur
HOW TO BECOME A MASTER AT TALKING TO STRANGERS
Entrepreneurs must become experts at connecting with anyone— and with a few simple strategies, you can. Here’s what happened when I tried them myself.
10+ min |
July - August 2021
Entrepreneur
If You Can Make It There
The French fast-food sensation O’Tacos is rapidly expanding across Europe, but it failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?
10+ min |