What are innovative ways to scale a business that most people don’t discuss?
The first rule of scaling a business is “Don’t worry about the rules of scaling a business.” If you’re copying others, then you’re always following their lead, which means you pick up breadcrumbs instead of getting the loaf. Instead, look for the leverage only you can create.
That requires an innovative strategy on three fronts: positioning, pricing, and people.
Let’s start with positioning. Look at your three biggest competitors and make a list of the problems they solve and why they exist. Now add yourself to the list, but don’t think about how you’re better than them. Think instead about how you’re different—because remember, you don’t want to be competing.
Continue reading your story on the app
Continue reading your story in the magazine
Don't Compete. Differentiate!
Want to scale your business? Stop worrying about the competition, and focus on these three areas instead.
100 Women Of Impact – Eva Longoria
Eva Longoria became famous as an actress, but her real mission was to be the boss—and then give opportunities to women who might never otherwise get them.
Where Change Leads You
The process can be painful, but the goal is profound: Find something new that you’d never want to lose.
The Big Are Getting Bigger
Major acquisitions. Consolidations. Conglomerates. What’s going on in franchising? The answer says a lot about where the industry is heading—and what growth means going forward.
Innovation Comes from Intrapreneurs
Employees say they’re unhappy. Companies are struggling to navigate massive change. The solution to both? It’s creating a culture of intrapreneurship.
Lessons That Are Worth Billions
How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.
Mapping the Route to Success
The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.
What Did You Cut?
To stay agile, business owners must often rethink what they truly need. We asked six entrepreneurs: What expenses have you realized your company is better off without?
Facing a Hard Choice? Get Out of Your Head
When we look at a decision through someone else’s eyes, change becomes a lot easier to make.
Making the First Sale
My sales career was almost cut short by my parents.