TELL YOUR STORY THE RIGHT WAY
Entrepreneur|Startups Fall - Winter 2021
It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.
JASON FEIFER

When you tell your story, you may be leaving out the best part.

I see this happen all the time.

Entrepreneurs share their story online or onstage, or tell it to customers, investors, or people like me—and they wonder why it isn’t resonating. The result isn’t just a bruised ego; it is a financial liability! People connect with a story a lot more than they do with a brand or a product. If you can’t tell your story right, you’ll have a harder time gaining business, attention, fans, and exposure.

How do you do it right, and what’s the part everyone misses? It’s time to discuss the greatest story ever told: It’s called the hero’s journey.

Every great movie you’ve watched, and every great novel you’ve read, and probably every great tale you’ve ever heard all follow the same simple three-part structure:

1 Our hero sets out to do something.

2 Our hero experiences a setback.

3 Our hero overcomes.

That’s it. Simple, elegant, compelling. But when entrepreneurs tell their story, I often hear this instead:

1 I set out to do something.

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