You may not realize it, and you may not be prepared for it, but the reality is that a company’s founder is also its first salesperson. And your sales job is the most complicated of all. Yes, of course, you’ll need to sell a product or a service to customers—but you’ll also need to sell your vision to potential partners, employees, and investors, and then you’ll need to sell all those people on the many changes your company will inevitably go through along the way.
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Write Down Your Ideas!
Think your revelations aren’t worth reading? You’re wrong, says billionaire investor Ray Dalio. He says that you—and everyone else!—can learn a lot when you save and share your principles.
A One-Brand Kind of Guy
When we talk about loyalty, we usually think of customers. But this franchisee has operated various restaurant brands and seen the benefits of sticking with a single franchisor.
Mapping the Route to Success
The tourism industry is ready for a comeback, and travel agents are proving their worth like never before.
Lessons That Are Worth Billions
How did Michael Dell build one of the most valuable technology companies in the world? By being willing to try, fail, and learn.
WHAT'S UP? (AND WHAT'S DOWN?)
What’ll happen to the price of advertising? Will more female founders get funded? We had Good Judgment’s superforecasters answer these questions and more.
WORKING FROM HOME IS JUST THE BEGINNING
What does the future of work really look like? In their new book, journalists ANNE HELEN PETERSEN and CHARLIE WARZEL argue that we’re at a moment of staggering potential—if we’re only willing to broaden our imaginations.
Two-Way Conversations Are the Future of Recruiting
To hire the right people for today and tomorrow, it’s time to stop asking candidates to prove why they’re right for the job.
JIM CRAMER'S DECREE: NO MORE LOW-HANGING FRUIT
The CNBC host says he’s bullish on entrepreneurs—because their creativity trumps any challenge.
THE CRYSTAL SUPERBALL
Want to know the future? Meet an elite team of forecasters who have turned future-gazing into a science (and you can even steal a few of their tricks).
NOW WE'RE TALKING!
Mental health was once a taboo subject, but it’s becoming an increasingly good business—and a valuable service to those struggling silently. That’s why Selena Gomez, who has been open about her own mental health, is partnering with her mother, film and TV producer Mandy Teefey, and Daniella Pierson, founder of a favorite Gen Z newsletter, to launch a media company that changes the conversation.
Down to Their Last Dollar
Businesses fail every day, from world-beaters (like TWA and Lehman Brothers) to sexy high-fliers (DeLorean, Enron) to Steady Eddie, old-school icons (Toys “R” Us, Sears). Sometimes, of course, market conditions simply turn Sisyphean. But often, when that boulder starts to roll backward, a leader’s grit, imagination, resourcefulness, and ability to conjure a little luck can mean the difference between a brave new chapter and, well, Chapter 11. Here, four businesses that went from nearly bust to total gangbusters.
Driving Growth via Customer Connections
Salesforce research found that growing SMBs were more likely to accelerate their technology investments during the pandemic.
5 Strategies for Conveying Preeminence in the Marketplace
Reaching the top of your game isn’t easy, but it’s the most effective path to sales success. Here’s how to get there.
NINTENDO SEES DWINDLING IMPACT FROM PANDEMIC MEGAHIT GAME
Nintendo’s April-June profit declined 13% from the same period the previous year when the hit game “Animal Crossing: New Horizons” dramatically boosted sales.
Hiring Heroes: Why Veterans Make Great Tech Employees
Military veterans come with the soft skills employers value most, and many have backgrounds in technology
Bearing fruit with groundbreaking marketing
Innovation is the driving force behind Avocados From Mexico brand’s market penetration and impressive growth
Invest in These Great Places to Work
These companies do well by their workers, which can translate into gains for investors.
The Parent Trap
Stranded by the pandemic, working parents are receiving little help from their employers. It’s time for corporate America to find its voice.
SALESFORCE TO BUY WORK CHAT SERVICE SLACK FOR $27.7 BILLION
Business software pioneer Salesforce.com is buying work-chatting service Slack for $27.7 billion in a deal aimed at giving the two companies a better shot at competing against longtime industry powerhouse Microsoft.
The future of user experience design starts with AI
Salesforce leans on smart tech to let companies build websites that adapt to their users