You Are In Sales!

If you are building a startup, then you are in sales. If you’re just thinking about building a startup, then you are also in sales!

- By Jason Feifer

You may not realize it, and you may not be prepared for it, but the reality is that a company’s founder is also its first salesperson. And your sales job is the most complicated of all. Yes, of course, you’ll need to sell a product or a service to customers—but you’ll also need to sell your vision to potential partners, employees, and investors, and then you’ll need to sell all those people on the many changes your company will inevitably go through along the way.