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In this issue

When word came out that the 2020 Summer Olympics was postponed, nobody thought that it was the absolute end of the games. When Baselworld 2020 was postponed—following the exodus of the fair’s few remaining major exhibitors— nobody thought that it would recover. And they were right. The COVID-19 pandemic hit the watchmaking industry especially hard,but the biggest changes we witnessed throughout 2020 had their roots in pre-crisis times. In short, as traditional as watchmakers are—especially those based in Switzerland—they are very much operating in the modern world. The success of LVMH Watch Week Dubai 2020 showcased how the one-size- fits-all approach can no longer meet the needs of individual brands and large groups. Similarly, the success of the online Watches & Wonders Geneva 2020 highlighted the power of—and the need for—digital platforms.

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