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When word came out that the 2020 Summer Olympics was postponed, nobody thought that it was the absolute end of the games. When Baselworld 2020 was postponed—following the exodus of the fair’s few remaining major exhibitors— nobody thought that it would recover. And they were right.

The COVID-19 pandemic hit the watchmaking industry especially hard,but the biggest changes we witnessed throughout 2020 had their roots in pre-crisis times. In short, as traditional as watchmakers are—especially those based in Switzerland—they are very much operating in the modern world. The success of LVMH Watch Week Dubai 2020 showcased how the one-size- fits-all approach can no longer meet the needs of individual brands and large groups. Similarly, the success of the online Watches & Wonders Geneva 2020 highlighted the power of—and the need for—digital platforms.

Da Man Magazine Description:

DA MAN is a men's fashion and lifestyle magazine launched in May 2007. This established, sophisticated magazine is packed with inspiring articles and enriched with beautiful photography, covering the very best in fashion and lifestyle for SE Asia's growing market of young, educated, well-traveled, fashion-conscious and trendsetting guys. Offering topical and up-to-date information, DA MAN is the guide to good living. DA MAN is published six times a year with a print run of 45,000 copies (and growing) and is distributed in Singapore, Indonesia and other selected locales, including New York and Los Angeles.