Metro on the pop-up bandwagon
Visual Merchandising and Retail Design|September 2020
In keeping with the market conditions and prevailing consumer Sentiment, brands have got on the pop-up store mode, giving door step shopping and drive-through experience to customers, where the customer places the order and has the shopping bag delivered in the car. Metro Shoes, one of the largest fashion footwear retailers with 500+ stand alone store across 128 cities, has been among the latest to undertake such an initiative called the Metro Home Shop’ Alisha Malik, Vice President, Marketing and E-commerce, Metro Brands Ltd, shares with VMRD more perspectives on the new initiative.
Alisha Malik

To start with, can you tell us more about your pop-up store initiative?

The current pandemic has changed the way we live our lives and the way we shop. While the lockdown has seen a relaxation in most cities, customers are still worried about stepping out of their homes. Ecommerce, as a new way of shopping, is surely picking up. However, what customers miss today is the personal touch and the pleasure to ‘Try and then Buy’.

Keeping this insight in mind, we have decided to set up pop-up stores known as ‘Metro Home Shop’ in different premises to ensure a more convenient and safe shopping experience. Metro Shoes has started setting up these ‘pop-up’ stores in prime areas of cities like Mumbai, Delhi, Bangalore, and a few others. Our customers have responded positively to these pop-up stores and are more comfortable with this method of shopping. Metro Home Shop enables to experience the look and feel of products and gives them the opportunity to ‘Try and then Buy’.

Can you tell us more about how it works?

We set up the Metro Home shop for two to three days and the services are provided exclusively for the members of that specific society/ apartment. Interested customers visit these stores to make the purchase. We bring home the footwear brands like Metro Shoes, DaVinchi, Crocs, FitFlop, and many more along with our trendy collection of accessories like handbags, wallets, belts, etc. The collection includes home wear, sanitizable range, casual and athleisure range of footwear as these are currently more in demand.

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