Illuminating new standards of innovation
Visual Merchandising and Retail Design|August 2020
It was a proud moment for Mumbai based leading manufacturer of lighting solutions , Focus Lighting and Fixtures Limited, after it won the acclaimed Red Dot Design Award for its newly designed Magnus Spotlight. The award is bestowed on products featuring outstanding design. In a special chat with VM&RD, Amit Sheth - Managing Director & Founder, Focus Lighting, highlights the special attributes of the award-winning Spotlight range, how it reduces the energy wastage while enhancing retail spaces, and more...
Mohit Manghani
Illuminating new standards of innovation

"I believe product & technology can improve energy cost by at least 40 %. IoT can also help considerably to save on energy. For example, during non-peak hours in retail spaces, brands prefer to keep lights on, but sensors can certainly help to reduce the wattage & save energy, without making the stores look dark."

How does it feel winning the acclaimed Red Dot Design Award for the Magnus spotlight range?

It’s a great privilege to have won the Red Dot design award and as a company, we are very proud of the milestone. I think the whole lighting industry would be proud of this as it is the world’s most prestigious and influential design accolade, which only a few companies in the world manage to win. This achievement will instill belief in Indian companies as they can also design & manufacture great designs with technological breakthroughs. It is a baby step to show the world that our country and our industry are capable of manufacturing products with the highest standards.

Can you share more details of the award-winning range?

A lot of innovation has gone into the Magnus Spotlight range. It improves energy cost savings by 40 %, compared to the standard LED products available with the same standards and specifications. Another dynamic feature is that it is tunable and complies with human-centric lighting standards. It is by far the only product with primary optic to tune Colors homogeneously

This story is from the August 2020 edition of Visual Merchandising and Retail Design.

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This story is from the August 2020 edition of Visual Merchandising and Retail Design.

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