A charming abode for the ethnic and stylish
Visual Merchandising and Retail Design|November 2020
Ethnic wear brand Neeru’s new store in Coimbatore, designed by the multidisciplinary design firm Future Research Design Company (FRDC), is a space that evokes heritage in a warm, immersive and contemporary setting.
Ankita Ghosh

COIMBATORE

Nestled in a quaint brick structure, the sprawling 1350 sq. ft. Neeru’s store in Coimbatore has been conceptualised” as an ‘abode’ for the brand; personifying everything that is authentic, modern, rooted and ethnic, all while reflecting freedom, glamour and glitz.

Essentially the brand aspired to redefine the heritage of the building, while preserving its essence. This is exactly the idea that the design team from FRDC brought to life. Commenting on the store design, Aarushi Bahri, Senior Retail Designer and Client Lead,“ FRDC, stated, “For the store design concept, we decided to embrace the South Indian ethos, while providing an immersive experience for today’s customers.”

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