Entertainment
ADWEEK
Under Fire From Washington, Pharma Is Fighting to Repair Its Reputation
As Washington considers limiting consumer pharmaceutical advertising, the industry tries to burnish its image.
9 min |
March 28, 2016
ADWEEK
The Confirmation of Kerry Washington
Scandal star Kerry Washington revives Anita Hill in HBO's Confirmation.
10+ min |
April 04, 2016
ADWEEK
5 Reasons Marketers Have Overlooked Generation X
They're parents, homeowners and at the peak of their careers. So why have so many brands ignored Gen X? Here's five reasons why.
10 min |
April 04, 2016
ADWEEK
How Kylie Jenner Became a Millennial Icon
She's just 18, but could Kylie Jenner be the savviest of her famous older sister? Inside her hot media and retail empire, where millennial fans and brands want in.
9 min |
April 11, 2016
ADWEEK
Who Will Be the Next Big Video Star?
Ahead of this year's NewFronts, a look at how four top digital video networks are attracting millennials and the content creators they want to watch.
9 min |
April 11, 2016
ADWEEK
Behind the Brand: Girl Scout Cookies
They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year.
3 min |
April 25, 2016
ADWEEK
U.S. Women's Soccer Stars Set to Score Olympic-Size Endorsements
As they fight for equal pay, the stars of the U.S. women's soccer team are poised to land more endorsement deals after Rio.
4 min |
April 25, 2016
ADWEEK
Want Your Ads to Engage Women? Empower Them
Online wedding startups are helping brides and grooms plan their perfect day
3 min |
April 25, 2016
ADWEEK
How the Simpsons Have Stayed on the Air for 27 Years
On the eve of episode no. 595, a look at the show that gave us d'oh and then changed the world.
3 min |
May 2, 2016
ADWEEK
Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps
A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.
3 min |
March 7, 2016
ADWEEK
How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media
The Quantico star talks social media, die-hard fans and the changing face of television.
3 min |
March 7, 2016
ADWEEK
Going All-In On Influencers
Why More Brands Are Bringing Social Power Players Into The Design Process.
3 min |
September 18, 2017
ADWEEK
Signal Planning Removes Static
Smart Data Allows Media Execs To Stop Using Panels, Predictions—And Funnels—To Find Real Consumers.
4 min |
September 18, 2017
ADWEEK
Jesse Palmer
Keeping An Open Mind Helped This Former NFL Quarterback Find New Careers In Reality Tv, News And Entertainment.
2 min |
September 18, 2017
ADWEEK
A Different Kind Of Live TV
NETS ARE LAUNCHING FESTIVALS TO REACH FANS AND BRANDS.
3 min |
April 16, 2018
ADWEEK
Waking Up To Healthy Living
Why female leaders are buying into corporate wellness and supporting thrive global’S drive to revolutionize the workplace.
3 min |
June 05, 2017
ADWEEK
Blowing Up The Work/Life Balance Myth
For women in advertising, The promise of equilibrium between personal and professional has become toxic.
4 min |
June 05, 2017
ADWEEK
Why Sustainable Clothes Are Good For Business
More Shoppers Are Seeking Out Eco-Friendly Apparel That’s Better For The Planet And The Workers Who Produce It.
3 min |
May 01, 2017
ADWEEK
Focusing Agents
At The Outset Of The 2017 Newfronts, Five Leading Digital Video Executives Discuss The Issues And Opportunities Of The Expanding Video-First Marketplace.
10+ min |
May 01, 2017
ADWEEK
Don't Call It A Diet
WEIGHT-LOSS BRANDS ARE USING MALE CELEBS TO TOUT LIFESTYLE CHANGES.
3 min |
January 15, 2018
ADWEEK
Jack Davis
HOW CRYPT TV’S CEO STARTED A MOBILE MONSTER FRANCHISE TO SCARE YOU IN SIX SECONDS FLAT.
2 min |
February 26, 2018
ADWEEK
You Can Bank On It
FINTECH UPSTARTS DRIVE THE CUSTOMER EXPERIENCE.
4 min |
February 26, 2018
ADWEEK
Gaming The System
HQ TRIVIA STARTED A GAME-SHOW-APP PHENOMENON, SPAWNING A HOST OF IMITATORS. IS IT ALSO A NEW MODEL FOR BRANDS?
10+ min |
March 5, 2018
ADWEEK
Denise Korn
KORN DESIGN’S FOUNDER CREATES RELATABLE SPACES AND PLACES FOR HER HOSPITALITY AND REAL ESTATE CLIENTS THROUGH UNCONVENTIONAL MEANS.
2 min |
March 5, 2018
ADWEEK
Mattel Teams With ABC To Find Its Next Big Toy
New Competition Series, the Toy Box, Could Energize Two Different Industries.
3 min |
March 27, 2017
ADWEEK
Game of Brands: Startups vs. Blue Chips
A Veteran Marketer Looks Back on His Career and Forward to Examples of How Legacy Competition Is Forever Changed.
3 min |
March 27, 2017
ADWEEK
Trumped: How Marketers Missed Out On Americans In The Middle
One industry navigates a nation divided.
10 min |
February 27, 2017
ADWEEK
The Stranger Things Kids On How To Reach Gen Z
STARS OF NETFLIX’S ’80S SCI-FI THRILLER SHARE THEIR SOCIAL, STREAMING AND GAMING OBSESSIONS.
5 min |
October 30,2017
ADWEEK
A&E's Retreat From Scripted TV Pays Off
THE NETWORK GOES AGAINST THE GRAIN— AND ENGINEERS A SURPRISING RATINGS TURNAROUND.
2 min |
October 30,2017
ADWEEK
Big Bang's Big Prequel
AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.
3 min |