Visual Merchandising and Retail Design|June 2020
The Tank is a luxury brand outlet with more than 20 international brands. The concept of the store revolves around the function of a community space, where people can come work, read, play, relax, have conversation over a coffee and can shop at the same time. The space is meant to be more of a community space than a store. The objective of the Tank is to challenge the stereotype of how the store should be and the way people shop and also develop a new culture.
The concept of the store is divided into two aspects i.e. The Culture & The Aesthetic.
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