Striking a chord with the youth of today, the edgy lifestyle brand - shazé - recently unveiled an innovative concept of the Venting Booth at their store in Mumbai. In-tune with the brand’s strong movement against stereotyping and labelling, the booth encourages self-expression and allowing customers to vent out their deepest, darkest thoughts and frustrations.
Shazé, the edgy lifestyle brand, recently launched their innovative and unique store at Colaba, Mumbai, India. Measuring 215 sq ft, this small store has recently made a big impact by incorporating a first-of-its-kind Venting Booth for its customers. The booth allows people to videotape and record themselves venting out their deepest, darkest thoughts and frustrations. In keeping with the brand’s philosophy of Self-Expression, as personified by #VentItOut, people of all ages are welcome to go anytime through the day and record their vents which will find expression through social media and radio-tie-ups and can be uploaded on their own social media handles. The first day saw hundreds of people venting out about issues like global warming, traffic woes, potholes on the streets, the high pricing of iPhone 7, poor cell-phone network connectivity and many more issues.
This story is from the November 2016 edition of Visual Merchandising and Retail Design.
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This story is from the November 2016 edition of Visual Merchandising and Retail Design.
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