The ‘XCiting' selfie destination…
Visual Merchandising and Retail Design|October 2020
The ‘XCiting' selfie destination…
Crafted by Jumping Goose, the Mumbai-based Tata’s Landmark Xcite store is an out and out destination for Gen Z photophiles and Insta-friendly selfies .
Ankita Ghosh


Spread across 5,000 sq. ft., the Tata’s Landmark Xcite store situated in Mumbai, went through a meticulous retail makeover by Bengaluru-based creative agency; Jumping Goose. The store has been conceptualized with the purpose of engaging people in a creative, youthful bubble through the implementation of Gen Z paraphernalia in its design.

Ekta Saran, Brand Head, Landmark says, “The Tata Landmark Group has always innovated and tested new opportunities. It is a special occasion for us as we introduce an outstanding concept store with Landmark Xcite. Keeping in mind the emerging Gen Z and millennials, this concept store is designed to engage with these target audience for a long term. As we unveil Landmark Xcite, we take another step towards staying committed to our promise of providing unique, innovative and offbeat experiences to our customers. We are planning to launch three more Landmark Xcite stores by the end of 2020.”

The new store embraces   t h e persona of a wonderland 1000 light years away; where gender, colour, race and stereotypes are non-existent. The concept is brought to life by the ‘bubbly jelly’, the humanlike shape-shifters dwelling in the ‘Landmark Universe’.


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October 2020