Setting gold standards

Visual Merchandising and Retail Design|March 2020

Setting gold standards
Beginning as a small telecom hardware training company, Svarn today is a diversified group operating in three business domains - communication, transportation and commerce. What characterises the group’s success story is the culture of innovation, adaptability and labour of love that it has nurtured over the years.

In 2005 the mobile and telecom industry was all poised for growth and it was then that ‘SVARN’ (meaning gold in Hindi) was founded, informs the company’s Founder & MD, Ajay Kumar Gupta. “We thought let everything be as pure as gold in our business world,” he adds, explaining the background to the company’s name.

The journey started as a small telecom hardware trading company which witnessed sharp growth amidst stiff competition and tough business environment. Today, Svarn has become a diversified group and with operations in three business domains - communication, transportation, and commerce.

“We always focus on new ideas, innovation, and utmost customer satisfaction. Our corporate culture is characterised by the ability to adapt quickly to market demands. This agility is the hallmark of Svarn’s inclusive business culture of MERAKI – a modern Greek word, derived from the Turkish ‘MERAK’ which means labour of love or to do something with pleasure. This culture helps us to bring a sharper focus to client requirements, leverage cutting edge technology and cost-efficient methods to provide the highest levels of service to our customers,’’ says Ajay Kumar.


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March 2020