We live in a time when we are all mostly indoors and it’s not surprising that home makers want to give their spaces that much-needed boost of warmth and comfort. Well, there’s good news for those who prefer to shop from the comfort and safety of their homes. It’s the ‘phygital’ shopping experience that Creaticity is making possible, for the first time in Indian home & living category and in the bustling city of Pune to begin with. The key drivers are the rapidly changing customer behavior, including: (1) Rise in online shopping even for discretionary goods such as furniture (2) A Need for safe and contactless shopping and (3) The expectations of a seamless experience across channels.
How does this platform work? And how does it help brands to define personalized experiences at scale?
You can read up to 3 premium stories before you subscribe to Magzter GOLD
Log in, if you are already a subscriber
Get unlimited access to thousands of curated premium stories, newspapers and 5,000+ magazines
READ THE ENTIRE ISSUE