Harrods Brings Alive The Home Space With Fluidity

Visual Merchandising and Retail Design|March 2020

Harrods Brings Alive The Home Space With Fluidity
London’s iconic department store Harrods’ new interiors department, designed by Virgile + Partners, a retail, hotels and restaurant design specialist, has combined all of its home goods and furniture offering on a single floor, which is spread across 160,000 sqft. The entire new interiors floor includes a world-class curation of luxury home furnishing, accessories and furniture super-brands alongside a wealth of interior and bespoke personalisation services.
Smita Sinha

Harrods, which began its journey as a wholesale grocer and tea merchant in east London, opened its doors in 1834. Since then, it has grown to become one of the world’s most famous department stores, known for its range of luxury merchandise. The department store recently launched its new interiors department and, for the first time, has combined all of its home goods and furniture offerings onto a single floor with a focus on interior and bespoke personalisation.

The new department store has dedicated rooms for Luxury Linens and Beds, Kitchen and Household and Luxury Accessories, Modern and Contemporary Furniture. The brand has also opened its new interior design studio - a new elegant room housing a collection of luxury home fragrance brands, on the third floor, followed by an art gallery, a number of luxury classic furniture rooms and a new lighting department.


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March 2020